Can Companies Influence Investor Behaviour through Advertising? Super Bowl Commercials and Stock Returns
Author
Abstract
Suggested Citation
DOI: 10.1111/j.1354-7798.2005.00301.x
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References listed on IDEAS
- Malmendier, Ulrike M. & Shanthikumar, Devin, 2004.
"Are Investors Naive about Incentives?,"
Research Papers
1867, Stanford University, Graduate School of Business.
- Ulrike Malmendier & Devin Shanthikumar, 2004. "Are Investors Naive About Incentives?," NBER Working Papers 10812, National Bureau of Economic Research, Inc.
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