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Enhancing environmental awareness: Ecological and economic effects of food consumption

Author

Listed:
  • Ralf Hansmann

    (Swiss Federal Institute of Technology Zurich, hansmann@env.ethz.ch)

  • Roland W. Scholz

    (Swiss Federal Institute of Technology Zurich, scholz@env.ethz.ch)

  • Carl-Johan A. C. Francke

    (Sustainable Asset Management, carl-johan.francke@gmx.net)

  • Martin Weymann

    (Swiss Reinsurance Company, martin.weymann@gmx.ch)

Abstract

The authors developed SIMULME, an Internet-based simulation game of the environmental and economic consequences of food consumption, to improve environmental knowledge, attitudes, and behaviors of individuals. The game was first applied with 215 pupils divided into 12 classes. Six classes were taught the consequences of food consumption using the learning game (experimental condition) and 6 using a standard lecture (control condition). Positive changes in environmental attitudes concerning nutrition behavior were more marked in the experimental than in the control condition. An additional experiment tested the game’s effects on subsequent buying behavior. After playing the game (experimental) or not (control), participants entered the nutrition section of the online shop of the Swiss retailer Coop with the possibility of winning a purchase worth CHF 40. The consumption pattern of those who played SIMULME was ecologically more positive than that of the control participants. Aspects of game validity and game design are discussed with respect to the effectiveness of games for environmental education.

Suggested Citation

  • Ralf Hansmann & Roland W. Scholz & Carl-Johan A. C. Francke & Martin Weymann, 2005. "Enhancing environmental awareness: Ecological and economic effects of food consumption," Simulation & Gaming, , vol. 36(3), pages 364-382, September.
    • Handle: RePEc:sae:simgam:v:36:y:2005:i:3:p:364-382
    DOI: 10.1177/1046878105279116
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    References listed on IDEAS

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    1. Maruja Torres & Joseli Macedo, 2000. "Learning Sustainable Development with a New Simulation Game," Simulation & Gaming, , vol. 31(1), pages 119-126, March.
    2. Kenneth R. Goosen & Ron Jensen & Robert Wells, 2001. "Purpose and Learning Benefits of Simulations: A Design and Development Perspective," Simulation & Gaming, , vol. 32(1), pages 21-39, March.
    3. Lakshman Krishnamurthi & S. P. Raj, 1991. "An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity," Marketing Science, INFORMS, vol. 10(2), pages 172-183.
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    Cited by:

    1. Leon, Anja Köbrich & Schobin, Janosch, 2026. "Boosting peer influence for the climate? – Intervening friendship networks with serious games to promote food knowledge and reduce meat consumption," Ecological Economics, Elsevier, vol. 240(C).

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