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Determinants of the Continued Intention of College Students in China to Use DiDi Mobile Car-Sharing Services

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Listed:
  • Isaac Kofi Mensah
  • Zhao Tianyu
  • Guohua Zeng
  • Luo Chuanyong

Abstract

This research paper examined the continued intention of college students to use DiDi mobile car-sharing services in China. The unified theory of acceptance and use of technology (UTAUT) was used as the theoretical framework while the data analysis was completed with SPSS. The results have demonstrated that performance expectancy, reliability, efficiency, and security and privacy were significant predictors of the continued intention to use mobile car-sharing services. Contrary to our expectations, effort expectancy was not a significant determinant of the continued intention to use mobile car-sharing services. In addition to these direct effects, the moderating impact of trust in the internet was also examined. The moderating analysis showed that trust in the internet showed no significant moderating impact on the relationship between performance expectancy, effort expectancy, reliability, efficiency, and security and privacy and the continued intention to use mobile car-sharing services. The implications of these findings are discussed.

Suggested Citation

  • Isaac Kofi Mensah & Zhao Tianyu & Guohua Zeng & Luo Chuanyong, 2019. "Determinants of the Continued Intention of College Students in China to Use DiDi Mobile Car-Sharing Services," SAGE Open, , vol. 9(4), pages 21582440198, December.
    • Handle: RePEc:sae:sagope:v:9:y:2019:i:4:p:2158244019893697
    DOI: 10.1177/2158244019893697
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    References listed on IDEAS

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    6. Haitao Chen & Qiang Xu & Zhaohui Dong & Hetian Zhao, 2023. "Recycling Versus Leasing in Closed-Loop Supply Chain: A Comparative Analysis Anchored on Consumer Ownership Perceptions," SAGE Open, , vol. 13(4), pages 21582440231, December.

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