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Agro-Entrepreneurial Intention among University Students: a study under the premises of Theory of Planned Behavior

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  • Noorshella Che Nawi
  • Abdullah Al Mamun
  • Ariezal Afzan Hassan
  • Wan Suzanna Aafanii Adeeba Wan Ibrahim
  • Amaal Fadhlini Mohamed
  • P. Yukthamarani Permarupan

Abstract

This study empirically examines how graduate students’ attitude, subjective norm, perceived behavioral control, knowledge, and acceptance of agro-business influence student intention to start agro-entrepreneurship and the moderating effect of gender and faculty on the relationship among the factors based on the Theory of Planned Behavior. The study adopted the cross-sectional design from 300 public university students. The results of the study revealed that attitude toward agro-entrepreneurship, perceived behavioral control, and acceptance of agro-entrepreneurial exert a positive and significant effect on agro-entrepreneurial intention among university students. Moreover, the gender-based multiple group analysis revealed that male graduate students accept more agro-business than female students. Thus, policy makers can facilitate the promotion of agro-entrepreneurship among graduate students. Based on Theory of Planned Behavior, this study improves our understanding on university students’ agro-entrepreneurial intention in Malaysia. Finally, the discussion, recommendations and conclusion of the study are discussed in the research paper.

Suggested Citation

  • Noorshella Che Nawi & Abdullah Al Mamun & Ariezal Afzan Hassan & Wan Suzanna Aafanii Adeeba Wan Ibrahim & Amaal Fadhlini Mohamed & P. Yukthamarani Permarupan, 2022. "Agro-Entrepreneurial Intention among University Students: a study under the premises of Theory of Planned Behavior," SAGE Open, , vol. 12(1), pages 21582440211, January.
    • Handle: RePEc:sae:sagope:v:12:y:2022:i:1:p:21582440211069144
    DOI: 10.1177/21582440211069144
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    References listed on IDEAS

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    1. Isaac Kofi Mensah & Muhammad Khalil Khan & Deborah Simon Mwakapesa, 2023. "Factors determining the entrepreneurial intentions among Chinese university students: the moderating impact of student internship motivation," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-15, December.

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