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The Instrumental Voter Goes To the Newsagent

Author

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  • Valentino Larcinese

    (V.Larcinese@lse.ac.uk)

Abstract

This article studies the impact of instrumental voting on information demand and mass media behaviour during electoral campaigns. If voters act instrumentally then information demand should increase with the closeness of an election. If mass media are profit-maximizing firms then information supply should be larger in electoral constituencies where the contest is expected to be closer, delivery costs are lower and customers are on average more profitable for advertisers. The impact of the size of the electorate is theoretically undetermined. These conclusions are derived within a formal model of information demand and supply, and then tested, with good results, on data from the 1997 general election in Britain.

Suggested Citation

  • Valentino Larcinese, 2007. "The Instrumental Voter Goes To the Newsagent," Journal of Theoretical Politics, , vol. 19(3), pages 249-276, July.
    • Handle: RePEc:sae:jothpo:v:19:y:2007:i:3:p:249-276
    DOI: 10.1177/0951629807077569
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Piolatto, Amedeo & Schuett, Florian, 2015. "Media competition and electoral politics," Journal of Public Economics, Elsevier, vol. 130(C), pages 80-93.
    2. Juan Restrepo & Rosalyn Rael & James Hyman, 2009. "Modeling the influence of polls on elections: a population dynamics approach," Public Choice, Springer, vol. 140(3), pages 395-420, September.
    3. Strömberg, David, 2015. "Media Coverage and Political Accountability: Theory and Evidence," CEPR Discussion Papers 10638, C.E.P.R. Discussion Papers.
    4. Andersen, Jørgen Juel & Heggedal, Tom-Reiel, 2019. "Political rents and voter information in search equilibrium," Games and Economic Behavior, Elsevier, vol. 114(C), pages 146-168.
    5. Strömberg, David & Prat, Andrea, 2011. "The Political Economy of Mass Media," CEPR Discussion Papers 8246, C.E.P.R. Discussion Papers.
    6. Bruns, Christian & Himmler, Oliver, 2016. "Mass media, instrumental information, and electoral accountability," Journal of Public Economics, Elsevier, vol. 134(C), pages 75-84.
    7. Bruns, Christian & Himmler, Oliver, 2014. "A Theory of Political Accountability and Journalism," MPRA Paper 59286, University Library of Munich, Germany.
    8. Benoit Aubert & Jane Li & Markus Luczak-Roesch & Thierry Warin, 2021. "La détermination des agendas de discussion par les médias sociaux," CIRANO Project Reports 2021rp-12, CIRANO.
    9. Huber, Sascha & Gschwend, Thomas & Meffert, Michael F. & Pappi, Franz Urban, 2008. "Erwartungsbildung über den Wahlausgang und ihr Einfluss auf die Wahlentscheidung," Papers 08-01, Sonderforschungsbreich 504.

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