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Reflections on New Service Development in Healthcare Industry

Author

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  • Emil Lucian Crișan

    (Babeș-Bolyai University, Cluj-Napoca & Iuliu Hațieganu University of Medicine and Pharmacy, Cluj-Napoca, Romania)

Abstract

The research of new service development in the healthcare industry is just emerging. This is linked to the change of focus of healthcare services from being internally oriented to being focused on patients, but also to the still undeveloped nature of new service development as a field. This paper provides a review of the most important topics on introducing service development in healthcare industry, covering the involvement of customers in service development and the use of information technology. Our results suggest that the solution to solving the co-production and the co-creation puzzles is digital transformation. There are proofs that information technology is part of the new services developed within the healthcare industry, as there are proofs that the use of information technology leads to services which increase patients’ participation in service production.

Suggested Citation

  • Emil Lucian Crișan, 2022. "Reflections on New Service Development in Healthcare Industry," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(1), pages 37-45, March.
    • Handle: RePEc:rom:rmcimn:v:23:y:2022:i:1:p:37-45
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    References listed on IDEAS

    as
    1. Weng, Rhay-Hung & Huang, Ching-Yuan, 2012. "The impact of customer knowledge capability and relational capability on new service development performance: The case of health service," Journal of Management & Organization, Cambridge University Press, vol. 18(5), pages 608-624, September.
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    3. El Enany, Nellie & Currie, Graeme & Lockett, Andy, 2013. "A paradox in healthcare service development: Professionalization of service users," Social Science & Medicine, Elsevier, vol. 80(C), pages 24-30.
    4. Fotis Kitsios & Maria Kamariotou, 2020. "Mapping new service development: a review and synthesis of literature," The Service Industries Journal, Taylor & Francis Journals, vol. 40(9-10), pages 682-704, July.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    new product development; coproduction; healthcare industry; digital transformation; service design; services;
    All these keywords.

    JEL classification:

    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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