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Analysis of Organizational Cultural Profile Gaps Using a Cultural Intelligence Web-Based Tool

Author

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  • Alexandru CAPATINA

    (Dunarea de Jos University of Galati, Romania)

  • Rym BOUZAABIA

    (Institut de Hautes Etudes Commerciales de Sousse, Tunisie)

Abstract

The performances of the companies involved in the globalization process are conditioned by their managers’ abilities to understand the cultural differences of their stakeholders, to assess the cultural profiles of their business partners and to promote the cultural synergy. Our paper emphasizes the results of a survey that we undertook in the field of Cultural Intelligence (CQ), by analyzing two cultural profiles from a Romanian company and a Tunisian one, using a CQ web-based platform. The answers provided by a sample of employees of each company were processed by the means of the CQ platform facilities. The cultural profiles assessment reveals the cultural gaps between two companies involved in the same type of activities but belonging to different countries and implicitly cultures.

Suggested Citation

  • Alexandru CAPATINA & Rym BOUZAABIA, 2011. "Analysis of Organizational Cultural Profile Gaps Using a Cultural Intelligence Web-Based Tool," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 143-151, March.
    • Handle: RePEc:rom:rmcimn:v:12:y:2011:i:1:p:141-151
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    References listed on IDEAS

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    1. Kadri KARMA & Rebekka VEDINA, 2009. "Cultural Intelligence as a Prism between Workforce Diversity and Performance in a Modern Organization," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(3), pages 527-542, July.
    2. Crowne, Kerri Anne, 2008. "What leads to cultural intelligence?," Business Horizons, Elsevier, vol. 51(5), pages 391-399.
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    Cited by:

    1. Alexandru CÃPÃTÎNÃ & George SCHIN, 2013. "Minding the Cultural Gaps between Different Countries - A Real Challenge for the International Managers," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(5), pages 704-712, December.

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    More about this item

    Keywords

    cultural intelligence; gap; cultural profile; cross-cultural; globalization.;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business

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