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Exploring shifts in values among urban Senegalese: The impact of global crises on social and cultural norms

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  • Yachiyo Tobita
  • Mandiaye Diagne
  • Joseph Bassama
  • Moussa Ndong
  • Mor Gueye
  • Kiyokazu Ujiie

Abstract

The COVID-19 pandemic triggered social and economic stagnation worldwide, significantly impacting people’s lives. In addition, the Russia-Ukraine war that began in 2022 resulted in rising food prices globally, severely affecting low- and middle-income countries. This study aimed to examine the impact of these unprecedented crises on individual values, focusing on Senegal’s urban population. This study is the first to quantitatively assess changes in the values of urban Senegalese during this global crisis. Surveys were conducted in Saint-Louis, Senegal, in August-September 2018 and June-July 2022. The timing of these studies coincides with the onset of the COVID-19 pandemic in early 2020 and the outbreak of the Russia-Ukraine war in February 2022. The findings revealed a 19.9% decrease in the average monthly cost of living per capita between 2018 and 2022, attributed to the combined effects of rising food prices and unemployment. Furthermore, the proportion of households spending less than $3.50 per person per day—below the lower-middle-income class poverty line—increased by 11.05%. Our analysis indicates a decline in values such as benevolence, universalism, hedonism, and self-direction. In contrast, values related to power and achievement significantly increased following the pandemic. These results suggest that individual values are flexible and may change in response to external factors such as global crises.

Suggested Citation

  • Yachiyo Tobita & Mandiaye Diagne & Joseph Bassama & Moussa Ndong & Mor Gueye & Kiyokazu Ujiie, 2025. "Exploring shifts in values among urban Senegalese: The impact of global crises on social and cultural norms," PLOS ONE, Public Library of Science, vol. 20(1), pages 1-23, January.
    • Handle: RePEc:plo:pone00:0316162
    DOI: 10.1371/journal.pone.0316162
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    References listed on IDEAS

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    1. Pat Auger & Timothy Devinney & Jordan Louviere, 2007. "Using Best–Worst Scaling Methodology to Investigate Consumer Ethical Beliefs Across Countries," Journal of Business Ethics, Springer, vol. 70(3), pages 299-326, February.
    2. Eric Bonetto & Guillaume Dezecache & Armelle Nugier & Marion Inigo & Jean-Denis Mathias & Sylvie Huet & Nicolas Pellerin & Maya Corman & Pierre Bertrand & Eric Raufaste & Michel Streith & Serge Guimon, 2021. "Basic human values during the COVID-19 outbreak, perceived threat and their relationships with compliance with movement restrictions and social distancing," PLOS ONE, Public Library of Science, vol. 16(6), pages 1-15, June.
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