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Company s Value Creation Via Customer Satisfaction and Environmental Sustainability Influence

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  • Dalia Streimikiene
  • Aida Navikaite
  • Vytis Varanavicius

Abstract

It is significant for organizational institutions to pay more attention to the needs of their client base because today’s competitive business environment challenges companies. In addition to this, people invest in the expectation that when they sell, the value of each investment will have grown by a sufficient amount above its cost to compensate them for the risk they took. Therefore it is a strong argument for value creation.

Suggested Citation

  • Dalia Streimikiene & Aida Navikaite & Vytis Varanavicius, 2016. "Company s Value Creation Via Customer Satisfaction and Environmental Sustainability Influence," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 12(4), pages 19-28.
  • Handle: RePEc:mje:mjejnl:v:12:y:2016:i:4:p:19-28
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    References listed on IDEAS

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    1. Eugene W. Anderson & Claes Fornell & Roland T. Rust, 1997. "Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services," Marketing Science, INFORMS, vol. 16(2), pages 129-145.
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