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The Logistic Principles for Fast Flexible Strategy Design of the Company in Crisis Time


  • Dusan Malindzak

    (Faculty of Mining, Ecology, Process Control and Geotechnology, Technical University of Kosice, Slovakia.)

  • Jaroslav Mervart

    (Chemosvit fólie a. s., Svit, Slovakia.)

  • Radim Lenort

    (Faculty of Metallurgy and Materials Engineering, vsb – Technical University of Ostrava, Czech Republic.)


The article deals with design of the logistic principles enabling an enterprise to create a strategy flexible in terms of business and marketing and stable and steady in terms of manufacturing. In order to create a strategy model the following principles can be applied: shortening the period of capacity planning combined with flexible planning, SYNCRO – MRP (Material Required Planning) principle, the application of forecasting in capacity planning, creation with partners of one of the cooperation forms such as supply chain, demand chain, lean supply chain, agile supply chain, leagile supply chain, and using the DBR (Drum Buffer Rope), APS (Advanced Planning System) and SCP (Supply Chain Planning) systems. The article describes application of this principle for model design of the flexible strategy for Chemosvit fólie a. s. company, and the results of this application in the crisis time 2009–2011.

Suggested Citation

  • Dusan Malindzak & Jaroslav Mervart & Radim Lenort, 2011. "The Logistic Principles for Fast Flexible Strategy Design of the Company in Crisis Time," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 9(2), pages 129-149.
  • Handle: RePEc:mgt:youmgt:v:9:y:2011:i:2:p:129-149

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    References listed on IDEAS

    1. Alfred D. Chandler, 1969. "Strategy and Structure: Chapters in the History of the American Industrial Enterprise," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262530090, January.
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    Cited by:

    1. Zimon Dominik, 2015. "General Guidelines For Quality Management And Technology In The Supply Chain For Example Of Metallurgical Industry," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 12(2), pages 212-219, December.

    More about this item


    SYANCRO-MRP; capacity planning; forecasting; supply chain; demand chain;

    JEL classification:

    • C51 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Construction and Estimation
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance


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