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Matching entrepreneurs with coaches to ignite entrepreneurial learning

Author

Listed:
  • Matthew R. Marvel

    (Miller College of Business, Ball State University)

  • Brian D. Webster

    (Williams College of Business, Xavier University)

  • Donald F. Kuratko

    (Kelley School of Business, Indiana University)

  • David B. Audretsch

    (Kelley School of Business, Indiana University)

Abstract

Entrepreneur coaching is pervasive across startup ecosystems, yet the question remains as to whether the coach-entrepreneur match links to action and venture performance. Our study integrates coaching and entrepreneurial learning research to advance a theoretical logic of knowledge-based situations (between the coach and the entrepreneur) that convert to entrepreneur customer involvement. Drawing on a sample of 639 dyads of coaches and entrepreneurs, we find support for a mediating model where knowledge-based situations (between the coach and the entrepreneur) are associated with entrepreneur customer involvement and the exploitation of novel products. Although prior research focuses on the benefits of coach and coachee similarities, we shed light on the advantages of incongruent knowledge—defined as differences in customer knowledge.

Suggested Citation

  • Matthew R. Marvel & Brian D. Webster & Donald F. Kuratko & David B. Audretsch, 2025. "Matching entrepreneurs with coaches to ignite entrepreneurial learning," Small Business Economics, Springer, vol. 65(1), pages 1-23, June.
    • Handle: RePEc:kap:sbusec:v:65:y:2025:i:1:d:10.1007_s11187-025-01000-x
    DOI: 10.1007/s11187-025-01000-x
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    More about this item

    Keywords

    Coach-entrepreneur match; Entrepreneur coaching; Entrepreneur mentoring; Customer involvement; Entrepreneurial learning; Entrepreneurial action;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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