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Does religion matter to angels? Exploring the influence of religion in entrepreneurial investor decision-making

Author

Listed:
  • Jessica Jones

    (University of Tennessee)

  • Christina Hymer

    (University of Tennessee)

  • Ashley Roccapriore

    (Auburn University)

  • Brett Smith

    (Miami University)

Abstract

Despite the pervasive influence religion has on society, the role of religion in angel investor decision-making remains unknown. This study tests a model of how religion – both as a guiding institutional logic and a personal religious belief – influences angel investor evaluations. Drawing on the similarity attraction paradigm and expectancy violation theory, two scenario-based experiments find religion has a persistent but nuanced influence on investor evaluations. Generally, religious claims are a double-edged sword, either repelling or attracting angel investors. Specifically, faith-driven investors form positive evaluations of the venture but only when these evaluations are mediated by entrepreneur authenticity. By comparison, traditional angel investors form negative evaluations when religious claims are present, except for when angel investor religiosity is high. This suggests that faith-driven and traditional angel investors use different bases for evaluating entrepreneurs and ventures. Overall, our results have important implications for understanding the theological turn to entrepreneurship by finding religion as a double-edge sword, a multilevel influence, and a cognitive mechanism within investor decision-making.

Suggested Citation

  • Jessica Jones & Christina Hymer & Ashley Roccapriore & Brett Smith, 2024. "Does religion matter to angels? Exploring the influence of religion in entrepreneurial investor decision-making," Small Business Economics, Springer, vol. 62(4), pages 1337-1360, April.
    • Handle: RePEc:kap:sbusec:v:62:y:2024:i:4:d:10.1007_s11187-023-00840-9
    DOI: 10.1007/s11187-023-00840-9
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    More about this item

    Keywords

    Angel investors; Religion; Investor decision-making; Religious logic; Religious beliefs;
    All these keywords.

    JEL classification:

    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General
    • Z12 - Other Special Topics - - Cultural Economics - - - Religion

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