Specifying the role of religion in entrepreneurial action: a cognitive perspective

Research on the relationship between religion and entrepreneurship has produced mixed findings. We argue such equivocal findings are partly the result of under-specification of the role of religion in entrepreneurial action. To address this issue, we build on the process perspective of entrepreneurial cognition by simultaneously incorporating mental representations and cognitive resources. Specifically, we theorize a cognitive process that incorporates both framing effects of opportunity cues and religious belief integration based on sanctification into the assessment of feasibility and desirability of entrepreneurial action. Through two within-subject experiments, we find (i) positively framed opportunity cues yield more favorable assessments of entrepreneurial action than negatively framed opportunity cues, and (ii) religious belief integration moderates the relationship between framing and assessments of entrepreneurial action, enhancing perceived feasibility and desirability when information framing is negative. We discuss the implications of our model to research the theological turn of entrepreneurship and a cognitive perspective of entrepreneurial action.