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Misfortunes or mistakes?: Cultural sensemaking of entrepreneurial failure

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  • Cardon, Melissa S.
  • Stevens, Christopher E.
  • Potter, D. Ryland

Abstract

This study examines cultural views of venture failure through the lens of sensemaking, which includes attributions of causality. Specifically, we explore failure accounts that are attributed to mistakes made by entrepreneurs, and those attributed to misfortunes outside the control of the entrepreneur. Reports of entrepreneurial failures from 1999 to 2001 were collected from seven major US newspapers, and 389 accounts of failure were analyzed for statements identifying the failure's cause. The data suggest that cultural sensemaking of failure varies by the geographical area where failure occurs. In addition, 331 accounts of the consequences of failure were analyzed which suggest that failure has a large impact on the stigmatization of the entrepreneur and entrepreneurship within the local area, as well as on the individual entrepreneur's view of themselves following failure.

Suggested Citation

  • Cardon, Melissa S. & Stevens, Christopher E. & Potter, D. Ryland, 2011. "Misfortunes or mistakes?: Cultural sensemaking of entrepreneurial failure," Journal of Business Venturing, Elsevier, vol. 26(1), pages 79-92, January.
    • Handle: RePEc:eee:jbvent:v:26:y:2011:i:1:p:79-92
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