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Confirmatory search as a useful heuristic? testing the veracity of entrepreneurial conjectures

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  • Shepherd, Dean A.
  • Haynie, J. Michael
  • McMullen, Jeffery S.

Abstract

Researchers have focused attention on the problematic effects of confirmatory search applied to opportunity evaluations, arguing that a confirmatory strategy almost always leads to poor decisions. The implicit assumption of this research is that confirmatory search cannot conclusively falsify an entrepreneurial conjecture. In this article we focus on circumstances where the search for confirming information (positive test strategy) is a superior strategy for testing the veracity of a conjecture.

Suggested Citation

  • Shepherd, Dean A. & Haynie, J. Michael & McMullen, Jeffery S., 2012. "Confirmatory search as a useful heuristic? testing the veracity of entrepreneurial conjectures," Journal of Business Venturing, Elsevier, vol. 27(6), pages 637-651.
  • Handle: RePEc:eee:jbvent:v:27:y:2012:i:6:p:637-651
    DOI: 10.1016/j.jbusvent.2011.06.002
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    References listed on IDEAS

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    Cited by:

    1. Tang, Jintong, 2016. "Linking personal turbulence and creative behavior: The influence of scanning and search in the entrepreneurial process," Journal of Business Research, Elsevier, vol. 69(3), pages 1167-1174.
    2. Kim, Phillip H. & Longest, Kyle C. & Lippmann, Stephen, 2015. "The tortoise versus the hare: Progress and business viability differences between conventional and leisure-based founders," Journal of Business Venturing, Elsevier, vol. 30(2), pages 185-204.
    3. repec:bla:stratm:v:38:y:2017:i:3:p:626-644 is not listed on IDEAS
    4. Jamie D. Collins & Jeffery S. McMullen & Christopher R. Reutzel, 2016. "Distributive justice, corruption, and entrepreneurial behavior," Small Business Economics, Springer, vol. 47(4), pages 981-1006, December.
    5. Wood, Matthew S. & Williams, David W. & Drover, Will, 2017. "Past as prologue: Entrepreneurial inaction decisions and subsequent action judgments," Journal of Business Venturing, Elsevier, vol. 32(1), pages 107-127.
    6. Kim, Phillip H. & Li, Mingxiang, 2014. "Injecting demand through spillovers: Foreign direct investment, domestic socio-political conditions, and host-country entrepreneurial activity," Journal of Business Venturing, Elsevier, vol. 29(2), pages 210-231.

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    Keywords

    Opportunity; Conjecture; Test; Doubt; Belief;

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