Can franchising be an economic development strategy? An empirical investigation
Prior research has examined why franchisors expand abroad, but no paper has empirically examined the role of franchising in the macroeconomy of developing nations. In this paper, the pattern of franchising development is statistically analyzed within the context of the general economic development of Latin America. It is found that franchising leads, rather than follows, economic development. Implications for theory and policy are considered. Copyright Springer Science+Business Media New York 2014
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Volume (Year): 42 (2014)
Issue (Month): 3 (March)
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