Sequential sampling models of choice: Some recent advances
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Volume (Year): 19 (2008)
Issue (Month): 3 (December)
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- Wiktor Adamowicz & David Bunch & Trudy Cameron & Benedict Dellaert & Michael Hanneman & Michael Keane & Jordan Louviere & Robert Meyer & Thomas Steenburgh & Joffre Swait, 2008. "Behavioral frontiers in choice modeling," Marketing Letters, Springer, vol. 19(3), pages 215-228, December.
- Simonson, Itamar, 1989. " Choice Based on Reasons: The Case of Attraction and Compromise Effects," Journal of Consumer Research, Oxford University Press, vol. 16(2), pages 158-74, September.
- Yanliu Huang & J. Wesley Hutchinson, 2008. "Counting Every Thought: Implicit Measures of Cognitive Responses to Advertising," Journal of Consumer Research, Oxford University Press, vol. 35(1), pages 98-118, 01.
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