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Category management, product assortment, and consumer welfare

Author

Listed:
  • Shailendra Gajanan

    ()

  • Suman Basuroy

    ()

  • Srinath Beldona

    ()

Abstract

No abstract is available for this item.

Suggested Citation

  • Shailendra Gajanan & Suman Basuroy & Srinath Beldona, 2007. "Category management, product assortment, and consumer welfare," Marketing Letters, Springer, vol. 18(3), pages 135-148, September.
  • Handle: RePEc:kap:mktlet:v:18:y:2007:i:3:p:135-148
    DOI: 10.1007/s11002-007-9011-4
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    References listed on IDEAS

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    1. K. Sudhir & Vrinda Kadiyali & Vithala R. Rao, 2001. "Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer," Yale School of Management Working Papers ysm229, Yale School of Management.
    2. Motta, Massimo, 1993. "Endogenous Quality Choice: Price vs. Quantity Competition," Journal of Industrial Economics, Wiley Blackwell, vol. 41(2), pages 113-131, June.
    3. S. Chan Choi, 1991. "Price Competition in a Channel Structure with a Common Retailer," Marketing Science, INFORMS, vol. 10(4), pages 271-296.
    4. Gal-Or, Esther, 1985. "Differentiated industries without entry barriers," Journal of Economic Theory, Elsevier, vol. 37(2), pages 310-339, December.
    5. Slade, Margaret E, 1995. "Product Rivalry with Multiple Strategic Weapons: An Analysis of Price and Advertising Competition," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 4(3), pages 445-476, Fall.
    6. K. Sudhir, 2001. "Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer," Marketing Science, INFORMS, vol. 20(3), pages 244-264, October.
    7. K. Sridhar Moorthy, 1988. "Product and Price Competition in a Duopoly," Marketing Science, INFORMS, vol. 7(2), pages 141-168.
    8. Frascatore Mark R., 2002. "On Vertical Differentiation Under Bertrand and Cournot: When Input Quality has Upward Sloping Supply," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 2(1), pages 1-15, May.
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    Citations

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    Cited by:

    1. Upender Subramanian & Jagmohan S. Raju & Sanjay K. Dhar & Yusong Wang, 2010. "Competitive Consequences of Using a Category Captain," Management Science, INFORMS, vol. 56(10), pages 1739-1765, October.
    2. Rucheva, A., 2015. "Determinants of joint supplier-retailer project performance in category management field," Working Papers 6423, Graduate School of Management, St. Petersburg State University.
    3. Rajagopalan, S. & Xia, Nan, 2012. "Product variety, pricing and differentiation in a supply chain," European Journal of Operational Research, Elsevier, vol. 217(1), pages 84-93.

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