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A New Look at Constructed Choice Processes

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  • Dale Griffin
  • Wendy Liu
  • Uzma Khan

Abstract

Normative models of choice assert axiomatically that preferences are consistent, coherent, and determined only by relevant alternatives. In contrast to this classical economic perspective, behavioral models derived from research in psychology and consumer behavior assert that preferences are not guided by an internal, stable utility function but are constructed during the choice process. The current paper is based on a session on constructed choice processes (CCP) at the 2004 Choice Symposium that focused on how the standard CCP model can be enriched by bringing theories and tools from modern research in social cognition to bear on choice phenomenon. The richer conceptual framework presented by new, currently unpublished empirical work provides a novel perspective on choice construction by integrating the roles of subjective construal, experiential information, attribution, goals, and satisfaction in understanding preference construction processes in choice. Copyright Springer Science + Business Media, Inc. 2005

Suggested Citation

  • Dale Griffin & Wendy Liu & Uzma Khan, 2005. "A New Look at Constructed Choice Processes," Marketing Letters, Springer, vol. 16(3), pages 321-333, December.
    • Handle: RePEc:kap:mktlet:v:16:y:2005:i:3:p:321-333
    DOI: 10.1007/s11002-005-5895-z
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    References listed on IDEAS

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    Cited by:

    1. Raphael Thomadsen & Robert P. Rooderkerk & On Amir & Neeraj Arora & Bryan Bollinger & Karsten Hansen & Leslie John & Wendy Liu & Aner Sela & Vishal Singh & K. Sudhir & Wendy Wood, 2018. "How Context Affects Choice," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 3-14, March.
    2. Gould, Stephen J. & Kramer, Thomas, 2009. ""What's it Worth to Me?" Three interpretive studies of the relative roles of task-oriented and reflexive processes in separate versus joint value construction," Journal of Economic Psychology, Elsevier, vol. 30(6), pages 840-858, December.

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