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The Opportunity Cost of Pro-Environmental Activities: Spending Time to Promote the Environment

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  • Shigeru Matsumoto

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Abstract

This study examines how working hours and the opportunity cost of time affect an individual’s decision to participate in a time-consuming pro-environmental activity—namely, the purchase of refillable products—while using data from the Japanese General Social Survey 2002 . By purchasing refillable products, an individual can reduce the amount of waste that needs to be disposed; however, she or he must spend time refilling bottles (i.e., a pro-environmental activity). Our empirical results demonstrate that individuals who work long hours and those with high wage rates tend to purchase nonrefillable products. Therefore, both time constraints and the opportunity cost of time are important factors in the decision to undertake pro-environmental activities. Copyright Springer Science+Business Media New York 2014

Suggested Citation

  • Shigeru Matsumoto, 2014. "The Opportunity Cost of Pro-Environmental Activities: Spending Time to Promote the Environment," Journal of Family and Economic Issues, Springer, vol. 35(1), pages 119-130, March.
  • Handle: RePEc:kap:jfamec:v:35:y:2014:i:1:p:119-130
    DOI: 10.1007/s10834-013-9354-3
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    References listed on IDEAS

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    Cited by:

    1. repec:gam:jsusta:v:10:y:2018:i:5:p:1327-:d:143127 is not listed on IDEAS
    2. Ivlevs, Artjoms, 2017. "Adverse Welfare Shocks and Pro-Environmental Behaviour: Evidence from the Global Economic Crisis," IZA Discussion Papers 11133, Institute of Labor Economics (IZA).
    3. Artjoms Ivlevs, 2017. "Adverse Welfare Shocks and Pro-Environmental Behaviour: Evidence from the Global Economic Crisis," Working Papers id:12260, eSocialSciences.
    4. Martha A. Starr, 2015. "The Economics of Ethical Consumption," Working Papers 2015-01, American University, Department of Economics.
    5. Hua Zhang & Zong-Guo Wen, 2014. "Residents’ Household Solid Waste (HSW) Source Separation Activity: A Case Study of Suzhou, China," Sustainability, MDPI, Open Access Journal, vol. 6(9), pages 1-21, September.
    6. repec:eee:jfpoli:v:71:y:2017:i:c:p:62-73 is not listed on IDEAS

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