Effects of Norms and Opportunity Cost of Time on Household Recycling
Social and moral norms and the opportunity cost of time will affect household recycling efforts. A model is developed to describe how norms affect the recycling decision through feelings of self-respect, guilty conscience, and warm-glow, as well as respect in, and sanctions from, the community. We find that the opportunity cost of time has a significant negative effect on household recycling. All indicators of warm-glow, social, and moral norms increase household recycling efforts. We find no evidence of crowding-out, neither when recycling is perceived as mandatory, nor when economic incentives are introduced in the form of a differentiated garbage fee.
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- Jenkins, Robin R. & Martinez, Salvador A. & Palmer, Karen & Podolsky, Michael J., 2003. "The determinants of household recycling: a material-specific analysis of recycling program features and unit pricing," Journal of Environmental Economics and Management, Elsevier, vol. 45(2), pages 294-318, March.
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- Bente Halvorsen & Kjartan Sœlensminde, 1998. "Differences between Willingness-to-Pay Estimates from Open-Ended and Discrete-Choice Contingent Valuation Methods: The Effects of Heteroscedasticity," Land Economics, University of Wisconsin Press, vol. 74(2), pages 262-282.
- Johansson,Per-Olov, 1993. "Cost-Benefit Analysis of Environmental Change," Cambridge Books, Cambridge University Press, number 9780521447928, November.
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