In-store Marketing as a Mode of Discipline
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DOI: 10.1007/s10603-009-9104-y
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- Meyer, Jan-Hinrich & González, Eva M. & Lopez-LomelÃ, Miguel A., 2022. "Better support for supportive jobs. How to improve brand performance through better compensation and training for in-store merchandisers," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
- Hajer Bachouche & Ouidade Sabri, 2019. "Empowerment in marketing: synthesis, critical review, and agenda for future research," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 304-323, December.
- Esmark Jones, Carol L. & Barney, Christian & Farmer, Adam, 2018. "Appreciating Anonymity: An Exploration of Embarrassing Products and the Power of Blending In," Journal of Retailing, Elsevier, vol. 94(2), pages 186-202.
- Silvia Bellini & Maria Grazia Cardinali & Benedetta Grandi, 2016. "Does Shopping Preparation influence Consumer Buying Decisions?," International Business Research, Canadian Center of Science and Education, vol. 9(10), pages 201-211, October.
- Ghassan Shakhshir, 2017. "The Effect Of Merchandising On Food Products In The Romanian Retail Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 841-852, July.
- Hajer Bachouche & Ouidade Sabri, 2019. "Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research," Working Papers 2019-001, Department of Research, Ipag Business School.
- Phillips, Megan & Parsons, Andrew G. & Wilkinson, Helene J. & Ballantine, Paul W., 2015. "Competing for attention with in-store promotions," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 141-146.
- Grandi, Benedetta & Burt, Steve & Cardinali, Maria Grazia, 2021. "Encouraging healthy choices in the retail store environment: Combining product information and shelf allocation," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
- Paulo Silveira & Cristina Marreiros, 2014. "Shopper Marketing: A Literature Review," International Review of Management and Marketing, Econjournals, vol. 4(1), pages 90-97.
- Horstmann, Felix, 2017. "Measuring the shopper's attitude toward the point of sale display: Scale development and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 112-123.
- Monika Matušovičová & Martin Kuchta & Monika Stanková, 2022. "Improvement in Customer Experience Through the Creation of Virtual Brand Communities," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 34(1), pages 79-92.
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Keywords
Consumer choice; In-store marketing; Foucault; Supermarkets; Power;All these keywords.
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