The Index of Consumer Sentiment toward Marketing: Validation, Updated Results, and Demographic Analysis
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- John F. Gaski & Michael J. Etzel, 2005. "National Aggregate Consumer Sentiment toward Marketing: A Thirty-Year Retrospective and Analysis," Journal of Consumer Research, University of Chicago Press, vol. 31(4), pages 859-867, 03.
- Davis, Harry L & Rigaux, Benny P, 1974. " Perception of Marital Roles in Decision Processes," Journal of Consumer Research, University of Chicago Press, vol. 1(1), pages 51-62, June.
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