The Index of Consumer Sentiment toward Marketing: Validation, Updated Results, and Demographic Analysis
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Volume (Year): 31 (2008)
Issue (Month): 2 (June)
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- Davis, Harry L & Rigaux, Benny P, 1974. " Perception of Marital Roles in Decision Processes," Journal of Consumer Research, Oxford University Press, vol. 1(1), pages 51-62, June.
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