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Gender Role Distribution In Residential Real Estate Family Decision Making

Author

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  • Irina R. KANCHEVA

    (University of Economics, Varna, Bulgaria)

Abstract

Purchase and consumption behavioral patterns of various family formations in different social and cultural contexts have been subject to intensive investigation over the recent years. Residential real estate as a product category represents one of the most complex household purchases incorporating a wide diversity of attributes to be considered in order to match family members’ needs within available resources. The purpose of this paper is to add some insights into spousal perceptions of gender role specialization throughout a residential real estate purchase family decision-making process. The distribution of influence between husbands and wives across three decision-making stages, three sub-decisions and twelve housing attribute choices and the relative importance of twelve residential real estate characteristics are examined using a convenience sample of both spouses in 127 Bulgarian heterosexual married and cohabiting couples.

Suggested Citation

  • Irina R. KANCHEVA, 2017. "Gender Role Distribution In Residential Real Estate Family Decision Making," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 10, pages 123-130, December.
    • Handle: RePEc:cmj:networ:y:2017:i:10:p:123-130
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    References listed on IDEAS

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    1. Sha Yang & Vishal Narayan & Henry Assael, 2006. "Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model," Marketing Science, INFORMS, vol. 25(4), pages 336-349, July.
    2. Davis, Harry L & Rigaux, Benny P, 1974. "Perception of Marital Roles in Decision Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(1), pages 51-62, June.
    3. Green, Robert T, et al, 1983. "Societal Development and Family Purchasing Roles: A Cross-National Study," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(4), pages 436-442, March.
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    More about this item

    Keywords

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    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • J12 - Labor and Demographic Economics - - Demographic Economics - - - Marriage; Marital Dissolution; Family Structure
    • R21 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis - - - Housing Demand

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