IDEAS home Printed from https://ideas.repec.org/a/sae/vision/v16y2012i4p253-271.html
   My bibliography  Save this article

Consumer Attitudes towards Business Firms’ Marketing Philosophy, Consumerism and Government Regulations in India: A Cross-sectional Analysis

Author

Listed:
  • Sanjay K. Jain
  • Parul Goel

Abstract

The Indian marketplace has undergone significant changes since the time reforms were introduced in the country in the early 1990s. As against the era of shortages and limited product choice, the market in virtually all the product categories is currently cramped with a plethora of product variants and multiple brands. Consumerism is on the rise as is the case with the government interventions in the marketplace. Consumerism life cycle theory predicts consumers at more advanced stages of market development to be holding a positive view of the business firms’ marketing philosophy, reduced need for consumerism and government regulations with developments in the marketplace. In view of a lack of empirical database in the country in this respect, the present study seeks to ascertain empirically the nature and extent of consumers’ attitudes towards business firms’ marketing philosophy and need for a consumerism movement and government regulations in protecting consumer interests in the country.

Suggested Citation

  • Sanjay K. Jain & Parul Goel, 2012. "Consumer Attitudes towards Business Firms’ Marketing Philosophy, Consumerism and Government Regulations in India: A Cross-sectional Analysis," Vision, , vol. 16(4), pages 253-271, December.
    • Handle: RePEc:sae:vision:v:16:y:2012:i:4:p:253-271
    DOI: 10.1177/0972262912460184
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0972262912460184
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0972262912460184?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. John F. Gaski & Michael J. Etzel, 2005. "National Aggregate Consumer Sentiment toward Marketing: A Thirty-Year Retrospective and Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 859-867, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alexandra Ganglmair-Wooliscroft & Rob Lawson, 2012. "Subjective Wellbeing and its Influence on Consumer Sentiment Towards Marketing: A New Zealand Example," Journal of Happiness Studies, Springer, vol. 13(1), pages 149-166, March.
    2. John Gaski, 2008. "The Index of Consumer Sentiment toward Marketing: Validation, Updated Results, and Demographic Analysis," Journal of Consumer Policy, Springer, vol. 31(2), pages 195-216, June.
    3. Ronald J. Balvers & John F. Gaski & Bill McDonald, 2016. "Financial Disclosure and Customer Satisfaction: Do Companies Talking the Talk Actually Walk the Walk?," Journal of Business Ethics, Springer, vol. 139(1), pages 29-45, November.
    4. Gauzente, Claire, 2010. "The intention to click on sponsored ads—A study of the role of prior knowledge and of consumer profile," Journal of Retailing and Consumer Services, Elsevier, vol. 17(6), pages 457-463.
    5. Carlson, Jay P. & Weathers, Danny, 2008. "Examining differences in consumer reactions to partitioned prices with a variable number of price components," Journal of Business Research, Elsevier, vol. 61(7), pages 724-731, July.
    6. Busnaina, Izzudin & Woodall, Tony, 2015. "Doing business in Libya: Assessing the nature and effectiveness of international marketing programs in an evolving economy," International Business Review, Elsevier, vol. 24(5), pages 781-797.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:vision:v:16:y:2012:i:4:p:253-271. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.