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Fair Trade and the Depersonalization of Ethics

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  • Jérôme Ballet
  • Aurélie Carimentrand

Abstract

Fair Trade has changed considerably since its early days. In this article, we argue that these changes have led to a depersonalization of ethics, thus raising serious questions about the future of Fair Trade. In particular, the depersonalization of ethics which is seen to accompany the current changes has led to greater variety in the interpretations of Fair Trade. Hiding these divergences behind the labels is increasing the risk that the movement will lose its credibility.
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Suggested Citation

  • Jérôme Ballet & Aurélie Carimentrand, 2010. "Fair Trade and the Depersonalization of Ethics," Journal of Business Ethics, Springer, vol. 92(2), pages 317-330, April.
    • Handle: RePEc:kap:jbuset:v:92:y:2010:i:2:p:317-330
    DOI: 10.1007/s10551-010-0576-0
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    Citations

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    Cited by:

    1. Delphine Pouchain & Jérôme Ballet, 2018. "Fair Trade and the Fetishization of Levinasian Ethics," Post-Print hal-02390913, HAL.
    2. Silviya Dimitrova, 2017. "Ethical Issues in Multinational Companies' Business," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, issue 1, pages 224-236, November.
    3. Hannibal, Claire & Kauppi, Katri, 2019. "Third party social sustainability assessment: Is it a multi-tier supply chain solution?," International Journal of Production Economics, Elsevier, vol. 217(C), pages 78-87.
    4. Aurélie Carimentrand & Jérôme Ballet & Marie-Christine Renard, 2011. "Gouvernance, signes de qualité et équité dans les filières du commerce équitable," Post-Print halshs-00771535, HAL.
    5. Alvina Gillani & Smirti Kutaula & Leonidas C. Leonidou & Paul Christodoulides, 2021. "The Impact of Proximity on Consumer Fair Trade Engagement and Purchasing Behavior: The Moderating Role of Empathic Concern and Hypocrisy," Journal of Business Ethics, Springer, vol. 169(3), pages 557-577, March.
    6. Federica Nalli, 2023. "What Mutual Assistance Is, and What It Could Be in the Contemporary World," Journal of Business Ethics, Springer, vol. 182(4), pages 1041-1053, February.
    7. John James Cater & Lorna A. Collins & Brent D. Beal, 2017. "Ethics, Faith, and Profit: Exploring the Motives of the U.S. Fair Trade Social Entrepreneurs," Journal of Business Ethics, Springer, vol. 146(1), pages 185-201, November.
    8. Kumju Hwang & Hyewon Kim, 2018. "Are Ethical Consumers Happy? Effects of Ethical Consumers' Motivations Based on Empathy Versus Self-orientation on Their Happiness," Journal of Business Ethics, Springer, vol. 151(2), pages 579-598, August.
    9. Bruno Dyck & Rajesh V. Manchanda, 2021. "Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 115-132, June.
    10. Peter Griffiths, 2015. "Marketing by Controlling Social Discourse: The Fairtrade Case," Economic Affairs, Wiley Blackwell, vol. 35(2), pages 256-271, June.
    11. Gaëlle Balineau & Ivan Dufeu, 2012. "The credibility of the Fairtrade system [Le système Fairtrade : une garantie pour les consommateurs ?]," Post-Print hal-02794962, HAL.
    12. Yanyan Chen & Dirk C. Moosmayer, 2020. "When Guilt is Not Enough: Interdependent Self-Construal as Moderator of the Relationship Between Guilt and Ethical Consumption in a Confucian Context," Journal of Business Ethics, Springer, vol. 161(3), pages 551-572, January.

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