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Green Electricity Markets as Mechanisms of Public-Goods Provision: Theory and Experimental Evidence

Author

Listed:
  • Arnab Mitra

    (Portland State University)

  • Michael R. Moore

    (University of Michigan)

Abstract

Utility-based green electricity programs provide market opportunities for consumers to reduce the carbon footprint of their electricity use. These programs deploy three types of public-goods contribution mechanisms: voluntary contribution, green tariff, and all-or-nothing green tariff (Kotchen and Moore, 2007). We extend the theoretical understanding of the all-or-nothing green tariff mechanism by showing that an assumption of warm-glow preferences is needed to explain widespread participation in programs deploying this mechanism. We conduct the first experimental test to compare the revenue generating capacity of a pure public good (based on the voluntary contribution mechanism) and an impure public good (based on the green tariff mechanism). In experimental play, the voluntary contribution mechanism raises 50% more revenue than the green tariff mechanism. With the all-or-nothing green tariff, experimental play and regression estimates show that a warm-glow preference positively affects participation, as predicted by the theory.

Suggested Citation

  • Arnab Mitra & Michael R. Moore, 2018. "Green Electricity Markets as Mechanisms of Public-Goods Provision: Theory and Experimental Evidence," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 71(1), pages 45-71, September.
    • Handle: RePEc:kap:enreec:v:71:y:2018:i:1:d:10.1007_s10640-017-0136-5
    DOI: 10.1007/s10640-017-0136-5
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    References listed on IDEAS

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    Cited by:

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    3. Timothy N. Cason & Steven Y. Wu, 2019. "Subject Pools and Deception in Agricultural and Resource Economics Experiments," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 73(3), pages 743-758, July.
    4. Anja Brumme & Wolfgang Buchholz & Dirk Rübbelke, 2023. "The purity of impure public goods," Journal of Public Economic Theory, Association for Public Economic Theory, vol. 25(3), pages 493-514, June.
    5. Bedggood, Rowan & Russell-Bennett, Rebekah & McAndrew, Ryan & Glavas, Charmaine & Dulleck, Uwe, 2023. "Challenging the social-power paradigm: Moving beyond consumer empowerment to an energy ecosystem of shared value," Energy Policy, Elsevier, vol. 173(C).
    6. Herbes, Carsten & Rilling, Benedikt & MacDonald, Scott & Boutin, Nathalie & Bigerna, Simona, 2020. "Are voluntary markets effective in replacing state-led support for the expansion of renewables? – A comparative analysis of voluntary green electricity markets in the UK, Germany, France and Italy," Energy Policy, Elsevier, vol. 141(C).
    7. Jun Maekawa & Koji Shimada & Ai Takeuchi, 2022. "Sustainability of renewable energy investment motivations during a feed-in-tariff scheme transition: evidence from a laboratory experiment," The Japanese Economic Review, Springer, vol. 73(1), pages 83-101, January.

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    More about this item

    Keywords

    Impure public good; Laboratory experiment; Voluntary environmental program; Warm-glow altruism;
    All these keywords.

    JEL classification:

    • C92 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Group Behavior
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
    • Q42 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Alternative Energy Sources

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