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Coping Strategies Adopted by Public Universities in Kenya in Response to Environmental Changes

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  • Francis M. Mathooko
  • Martin Ogutu

Abstract

This study was undertaken to establish strategies adopted by public universities in Kenya in response to changes in the environment. The study design was descriptive and utilized a cross-sectional survey of all the public universities in Kenya through administration of a structured questionnaire to the top management team. Additional primary data were collected through observations and interviews. Secondary data were collected from published works and, universities and government documents in public domain in order to corroborate the data collected from the primary sources. Positive responses were received from 63 respondents out of 91, yielding a 69.4% response rate. The universities adopted Porter¡¯s generic competitive strategy model, of cost leadership, differentiation and focus to counter the challenges experienced, and in particular cost leadership and differentiation. The extent of adoption of differentiation strategy was significantly different (p

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  • Francis M. Mathooko & Martin Ogutu, 2014. "Coping Strategies Adopted by Public Universities in Kenya in Response to Environmental Changes," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 5(1), pages 93-107, February.
    • Handle: RePEc:jfr:jms111:v:5:y:2014:i:1:p:93-107
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    References listed on IDEAS

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    Cited by:

    1. Emmanuel Mango & Jeremiah Koshal & Caren Ouma, 2019. "Effect of developmental efficacy on leadership development," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 8(5), pages 70-75, September.
    2. Mohammed Abdul-Rahman & Mayowa I. Adegoriola & Wilson Kodwo McWilson & Oluwole Soyinka & Yusuf A. Adenle, 2023. "Novel Use of Social Media Big Data and Artificial Intelligence for Community Resilience Assessment (CRA) in University Towns," Sustainability, MDPI, vol. 15(2), pages 1-30, January.

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