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Knowledge Discovery in Databases for Competitive Advantage

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  • Mark Gilchrist
  • Deana Lehmann Mooers
  • Glenn Skrubbeltrang
  • Francine Vachon

Abstract

In today¡¯s increasingly competitive business world, organizations are using ICT to advance their business strategies and increase their competitive advantage. One technological element that is growing in popularity is knowledge discovery in databases (KDD). In this paper, we propose an analytic framework which is applied to two cases concerning KDD. The first case presents an organization at the analysis stage of a KDD project. The second one shows how a multinational company leverages its databases by mining data to discover new knowledge.

Suggested Citation

  • Mark Gilchrist & Deana Lehmann Mooers & Glenn Skrubbeltrang & Francine Vachon, 2012. "Knowledge Discovery in Databases for Competitive Advantage," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 3(2), pages 2-15, April.
    • Handle: RePEc:jfr:jms111:v:3:y:2012:i:2:p:2-15
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    References listed on IDEAS

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    Cited by:

    1. Eric W. Ford & Timothy R. Huerta & Nir Menachemi & Dmytro Babik, 2013. "Aligning Strategic Orientation with Information Resources," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 4(4), pages 32-43, November.

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