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Identity Orientation, Social Exchange, and Information Technology Use in Interorganizational Collaborations

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  • Uri Gal

    (University of Sydney, Sydney, New South Wales 2006, Australia)

  • Tina Blegind Jensen

    (Copenhagen Business School, 2000 Frederiksberg, Denmark)

  • Kalle Lyytinen

    (Case Western Reserve University, Cleveland, Ohio 44106)

Abstract

Advances in information technologies (IT) are creating unprecedented opportunities for interorganizational collaboration, particularly in large-scale distributed projects. The use of advanced IT in such projects can foster new forms of social exchange among organizations and change the way organizations view themselves in the context of their relationships. Despite a wealth of research on IT use, social exchange, and organizational identity, little is known about how new IT and the enactment of related IT affordances within interorganizational contexts enable social exchanges and organizational identity orientations. To address this gap, we conduct multiple case studies that describe the changing use of two-dimensional computer-aided design technology and new three-dimensional modeling technologies by a leading metal fabrication company in the architecture, engineering, and construction industry. The case studies demonstrate that changes in the company’s IT and the enactment of related IT affordances within variable interorganizational contexts enable new forms of social exchanges. These exchanges, in turn, provide the context for the rearticulation of the company’s identity orientation. Based on these insights, we formulate a theoretical model to delineate the relationships between IT use, IT affordances, social exchanges, and identity orientation. We conclude by outlining the implications of our study and suggesting possible avenues for future research.

Suggested Citation

  • Uri Gal & Tina Blegind Jensen & Kalle Lyytinen, 2014. "Identity Orientation, Social Exchange, and Information Technology Use in Interorganizational Collaborations," Organization Science, INFORMS, vol. 25(5), pages 1372-1390, October.
    • Handle: RePEc:inm:ororsc:v:25:y:2014:i:5:p:1372-1390
    DOI: 10.1287/orsc.2014.0924
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    References listed on IDEAS

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    2. Kalle Lyytinen & Barbara Weber & Markus C. Becker & Brian T. Pentland, 2024. "Digital twins of organization: implications for organization design," Journal of Organization Design, Springer;Organizational Design Community, vol. 13(3), pages 77-93, September.
    3. Nisar, Tahir M. & Prabhakar, Guru & Strakova, Lubica, 2019. "Social media information benefits, knowledge management and smart organizations," Journal of Business Research, Elsevier, vol. 94(C), pages 264-272.
    4. Saggi Nevo & Dorit Nevo & Alain Pinsonneault, 2021. "Personal Achievement Goals, Learning Strategies, and Perceived IT Affordances," Information Systems Research, INFORMS, vol. 32(4), pages 1298-1322, December.
    5. Jan Jöhnk & Philipp Ollig & Patrick Rövekamp & Severin Oesterle, 2022. "Managing the complexity of digital transformation—How multiple concurrent initiatives foster hybrid ambidexterity," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 547-569, June.

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