IDEAS home Printed from https://ideas.repec.org/a/inm/oropre/v67y2019i2p357-375.html
   My bibliography  Save this article

Randomized Algorithms for Lexicographic Inference

Author

Listed:
  • Rajeev Kohli

    (Graduate School of Business, Columbia University, New York, New York 10027;)

  • Khaled Boughanmi

    (Graduate School of Business, Columbia University, New York, New York 10027;)

  • Vikram Kohli

    (McCormick School of Engineering, Department of Electrical Engineering and Computer Science, Northwestern University, Evanston, Illinois 60208)

Abstract

The inference of a lexicographic rule from paired comparisons, ranking, or choice data is a discrete optimization problem that generalizes the linear ordering problem. We develop an approach to its solution using randomized algorithms. First, we show that maximizing the expected value of a randomized solution is equivalent to solving the lexicographic inference problem. As a result, the discrete problem is transformed into a continuous and unconstrained nonlinear program that can be solved, possibly only to a local optimum, using nonlinear optimization methods. Second, we show that a maximum likelihood procedure, which runs in polynomial time, can be used to implement the randomized algorithm. The maximum likelihood value determines a lower bound on the performance ratio of the randomized algorithm. We employ the proposed approach to infer lexicographic rules for individuals using data from a choice experiment for electronic tablets. These rules obtain substantially better fit and predictions than a previously described greedy algorithm, a local search algorithm, and a multinomial logit model.

Suggested Citation

  • Rajeev Kohli & Khaled Boughanmi & Vikram Kohli, 2019. "Randomized Algorithms for Lexicographic Inference," Operations Research, INFORMS, vol. 67(2), pages 357-375, March.
  • Handle: RePEc:inm:oropre:v:67:y:2019:i:2:p:357-375
    DOI: 10.1287/opre.2018.1794
    as

    Download full text from publisher

    File URL: https://doi.org/10.1287/opre.2018.1794
    Download Restriction: no

    File URL: https://libkey.io/10.1287/opre.2018.1794?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Chateauneuf, Alain, 1987. "Continuous representation of a preference relation on a connected topological space," Journal of Mathematical Economics, Elsevier, vol. 16(2), pages 139-146, April.
    2. Olivier Toubia & Duncan I. Simester & John R. Hauser & Ely Dahan, 2003. "Fast Polyhedral Adaptive Conjoint Estimation," Marketing Science, INFORMS, vol. 22(3), pages 273-303.
    3. Alexandre Belloni & Robert Freund & Matthew Selove & Duncan Simester, 2008. "Optimizing Product Line Designs: Efficient Methods and Comparisons," Management Science, INFORMS, vol. 54(9), pages 1544-1552, September.
    4. Peter C. Fishburn, 1974. "Exceptional Paper--Lexicographic Orders, Utilities and Decision Rules: A Survey," Management Science, INFORMS, vol. 20(11), pages 1442-1471, July.
    5. Bridges, Douglas S., 1983. "Numerical representation of intransitive preferences on a countable set," Journal of Economic Theory, Elsevier, vol. 30(1), pages 213-217, June.
    6. Wakker, Peter, 1988. "Continuity of Preference Relations for Separable Topologies," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 29(1), pages 105-110, February.
    7. John C. Liechty & Duncan K. H. Fong & Wayne S. DeSarbo, 2005. "Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis," Marketing Science, INFORMS, vol. 24(2), pages 285-293, November.
    8. Michael Yee & Ely Dahan & John R. Hauser & James Orlin, 2007. "Greedoid-Based Noncompensatory Inference," Marketing Science, INFORMS, vol. 26(4), pages 532-549, 07-08.
    9. Bridges, Douglas S., 1983. "A numerical representation of preferences with intransitive indifference," Journal of Mathematical Economics, Elsevier, vol. 11(1), pages 25-42, January.
    10. repec:cup:judgdm:v:4:y:2009:i:3:p:200-213 is not listed on IDEAS
    11. Bettman, James R & Luce, Mary Frances & Payne, John W, 1998. "Constructive Consumer Choice Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(3), pages 187-217, December.
    12. Kyle D. Chen & Warren H. Hausman, 2000. "Technical Note: Mathematical Properties of the Optimal Product Line Selection Problem Using Choice-Based Conjoint Analysis," Management Science, INFORMS, vol. 46(2), pages 327-332, February.
    13. Laura Martignon & Ulrich Hoffrage, 2002. "Fast, frugal, and fit: Simple heuristics for paired comparison," Theory and Decision, Springer, vol. 52(1), pages 29-71, February.
    14. Paul E. Green & Abba M. Krieger, 1985. "Models and Heuristics for Product Line Selection," Marketing Science, INFORMS, vol. 4(1), pages 1-19.
    15. Rajeev Kohli & Ramesh Krishnamurti, 1987. "A Heuristic Approach to Product Design," Management Science, INFORMS, vol. 33(12), pages 1523-1533, December.
    16. Beggs, S. & Cardell, S. & Hausman, J., 1981. "Assessing the potential demand for electric cars," Journal of Econometrics, Elsevier, vol. 17(1), pages 1-19, September.
    17. Irène Charon & Olivier Hudry, 2010. "An updated survey on the linear ordering problem for weighted or unweighted tournaments," Annals of Operations Research, Springer, vol. 175(1), pages 107-158, March.
    18. Schkade, David A. & Johnson, Eric J., 1989. "Cognitive processes in preference reversals," Organizational Behavior and Human Decision Processes, Elsevier, vol. 44(2), pages 203-231, October.
    19. Rajeev Kohli & Kamel Jedidi, 2015. "Error Theory for Elimination by Aspects," Operations Research, INFORMS, vol. 63(3), pages 512-526, June.
    20. Martin Grötschel & Michael Jünger & Gerhard Reinelt, 1984. "A Cutting Plane Algorithm for the Linear Ordering Problem," Operations Research, INFORMS, vol. 32(6), pages 1195-1220, December.
    21. Billings, Robert S. & Scherer, Lisa L., 1988. "The effects of response mode and importance on decision-making strategies: Judgment versus choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 41(1), pages 1-19, February.
    22. Knoblauch, Vicki, 2000. "Lexicographic orders and preference representation," Journal of Mathematical Economics, Elsevier, vol. 34(2), pages 255-267, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dimitris Bertsimas & Velibor V. Mišić, 2019. "Exact First-Choice Product Line Optimization," Operations Research, INFORMS, vol. 67(3), pages 651-670, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rajeev Kohli & Kamel Jedidi, 2007. "Representation and Inference of Lexicographic Preference Models and Their Variants," Marketing Science, INFORMS, vol. 26(3), pages 380-399, 05-06.
    2. Dimitris Bertsimas & Velibor V. Mišić, 2019. "Exact First-Choice Product Line Optimization," Operations Research, INFORMS, vol. 67(3), pages 651-670, May.
    3. Hauser, John R., 2014. "Consideration-set heuristics," Journal of Business Research, Elsevier, vol. 67(8), pages 1688-1699.
    4. Shi, Bowen & Wang, Gaowang & Zhang, Zhixiang, 2020. "On the Utility Function Representability of Lexicographic Preferences," MPRA Paper 102561, University Library of Munich, Germany.
    5. James Agarwal & Wayne DeSarbo & Naresh K. Malhotra & Vithala Rao, 2015. "An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(1), pages 19-40, March.
    6. Dimitris Bertsimas & Velibor V. Mišić, 2017. "Robust Product Line Design," Operations Research, INFORMS, vol. 65(1), pages 19-37, February.
    7. repec:cup:judgdm:v:4:y:2009:i:3:p:200-213 is not listed on IDEAS
    8. Tan Wang & Genaro Gutierrez, 2022. "Robust Product Line Design by Protecting the Downside While Minding the Upside," Production and Operations Management, Production and Operations Management Society, vol. 31(1), pages 194-217, January.
    9. Zhang, Jiao & Hsee, Christopher K. & Xiao, Zhixing, 2006. "The majority rule in individual decision making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 99(1), pages 102-111, January.
    10. Dimitris Bertsimas & Velibor V. Mišić, 2017. "Robust Product Line Design," Operations Research, INFORMS, vol. 65(1), pages 19-37, February.
    11. Anja Dieckmann & Katrin Dippold & Holger Dietrich, 2009. "Compensatory versus noncompensatory models for predicting consumer preferences," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 4(3), pages 200-213, April.
    12. Michael Yee & Ely Dahan & John R. Hauser & James Orlin, 2007. "Greedoid-Based Noncompensatory Inference," Marketing Science, INFORMS, vol. 26(4), pages 532-549, 07-08.
    13. Winfried Steiner & Harald Hruschka, 2002. "A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data," Review of Marketing Science Working Papers 1-4-1003, Berkeley Electronic Press.
    14. Daria Dzyabura & Srikanth Jagabathula, 2018. "Offline Assortment Optimization in the Presence of an Online Channel," Management Science, INFORMS, vol. 64(6), pages 2767-2786, June.
    15. Oded Koenigsberg & Rajeev Kohli & Ricardo Montoya, 2011. "The Design of Durable Goods," Marketing Science, INFORMS, vol. 30(1), pages 111-122, 01-02.
    16. Song Lin & Juanjuan Zhang & John R. Hauser, 2015. "Learning from Experience, Simply," Marketing Science, INFORMS, vol. 34(1), pages 1-19, January.
    17. Xinfang (Jocelyn) Wang & Jeffrey D. Camm & David J. Curry, 2009. "A Branch-and-Price Approach to the Share-of-Choice Product Line Design Problem," Management Science, INFORMS, vol. 55(10), pages 1718-1728, October.
    18. Schön, Cornelia, 2010. "On the product line selection problem under attraction choice models of consumer behavior," European Journal of Operational Research, Elsevier, vol. 206(1), pages 260-264, October.
    19. Anocha Aribarg & Thomas Otter & Daniel Zantedeschi & Greg M. Allenby & Taylor Bentley & David J. Curry & Marc Dotson & Ty Henderson & Elisabeth Honka & Rajeev Kohli & Kamel Jedidi & Stephan Seiler & X, 2018. "Advancing Non-compensatory Choice Models in Marketing," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 82-92, March.
    20. Juan José Miranda Bront & Isabel Méndez-Díaz & Gustavo Vulcano, 2009. "A Column Generation Algorithm for Choice-Based Network Revenue Management," Operations Research, INFORMS, vol. 57(3), pages 769-784, June.
    21. Estévez Toranzo, Margarita & Hervés Beloso, Carlos & López López, Miguel A., 1993. "Una nota sobre la representación numérica de relaciones de preferencia," DES - Documentos de Trabajo. Estadística y Econometría. DS 2941, Universidad Carlos III de Madrid. Departamento de Estadística.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:oropre:v:67:y:2019:i:2:p:357-375. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.