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Fast, frugal, and fit: Simple heuristics for paired comparison

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  • Laura Martignon

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  • Ulrich Hoffrage

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  • Laura Martignon & Ulrich Hoffrage, 2002. "Fast, frugal, and fit: Simple heuristics for paired comparison," Theory and Decision, Springer, vol. 52(1), pages 29-71, February.
  • Handle: RePEc:kap:theord:v:52:y:2002:i:1:p:29-71
    DOI: 10.1023/A:1015516217425
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    References listed on IDEAS

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    1. Gigerenzer, Gerd & Todd, Peter M. & ABC Research Group,, 2000. "Simple Heuristics That Make Us Smart," OUP Catalogue, Oxford University Press, number 9780195143812.
    2. Krauss, Stefan & Martignon, Laura & Hoffrage, Ulrich, 1999. "Simplifying Bayesian Inference: The General Case," Sonderforschungsbereich 504 Publications 99-23, Sonderforschungsbereich 504, Universität Mannheim;Sonderforschungsbereich 504, University of Mannheim.
    3. Slegers, David W. & Brake, Gregory L. & Doherty, Michael E., 2000. "Probabilistic Mental Models with Continuous Predictors," Organizational Behavior and Human Decision Processes, Elsevier, vol. 81(1), pages 98-114, January.
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    Cited by:

    1. Berg, Nathan & Hoffrage, Ulrich, 2010. "Compressed environments: Unbounded optimizers should sometimes ignore information," MPRA Paper 26372, University Library of Munich, Germany.
    2. Woike, Jan K. & Hoffrage, Ulrich & Petty, Jeffrey S., 2015. "Picking profitable investments: The success of equal weighting in simulated venture capitalist decision making," Journal of Business Research, Elsevier, vol. 68(8), pages 1705-1716.
    3. Katsikopoulos, Konstantinos V. & Durbach, Ian N. & Stewart, Theodor J., 2018. "When should we use simple decision models? A synthesis of various research strands," Omega, Elsevier, vol. 81(C), pages 17-25.
    4. Carrasco, Juan A. & Baucells, Manel, 2008. "Tight upper bounds for the expected loss of lexicographic heuristics in binary multi-attribute choice," Mathematical Social Sciences, Elsevier, vol. 55(2), pages 156-189, March.
    5. Mousavi, Shabnam & Gigerenzer, Gerd, 2014. "Risk, uncertainty, and heuristics," Journal of Business Research, Elsevier, vol. 67(8), pages 1671-1678.
    6. Anja Dieckmann & Katrin Dippold & Holger Dietrich, 2009. "Compensatory versus noncompensatory models for predicting consumer preferences," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 4(3), pages 200-213, April.
    7. Arndt Bröder & Michael Gräf & Pascal J. Kieslich, 2017. "Measuring the relative contributions of rule-based and exemplar-based processes in judgment: Validation of a simple model," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 12(5), pages 491-506, September.
    8. Berg, Nathan & Hoffrage, Ulrich, 2008. "Rational ignoring with unbounded cognitive capacity," Journal of Economic Psychology, Elsevier, vol. 29(6), pages 792-809, December.
    9. Jean-François Bonnefon & Didier Dubois & Hélène Fargier & Sylvie Leblois, 2008. "Qualitative Heuristics For Balancing the Pros and Cons," Theory and Decision, Springer, vol. 65(1), pages 71-95, August.
    10. Rajeev Kohli & Khaled Boughanmi & Vikram Kohli, 2019. "Randomized Algorithms for Lexicographic Inference," Operations Research, INFORMS, vol. 67(2), pages 357-375, March.
    11. Markus Pasche, 2008. "Zum Erklärungsgehalt der verhaltensorientierten Spieltheorie," Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!) 04/2008, Friedrich-Schiller-University Jena, School of Economics and Business Administration.
    12. Katsikopoulos, Konstantinos V., 2016. "On the role of psychological heuristics in operational research; and a demonstration in military stability operationsAuthor-Name: Keller, Niklas," European Journal of Operational Research, Elsevier, vol. 249(3), pages 1063-1073.
    13. Brighton, Henry & Gigerenzer, Gerd, 2015. "The bias bias," Journal of Business Research, Elsevier, vol. 68(8), pages 1772-1784.
    14. Hauser, John R., 2014. "Consideration-set heuristics," Journal of Business Research, Elsevier, vol. 67(8), pages 1688-1699.
    15. Karelaia, Natalia, 2006. "Thirst for confirmation in multi-attribute choice: Does search for consistency impair decision performance?," Organizational Behavior and Human Decision Processes, Elsevier, vol. 100(1), pages 128-143, May.
    16. Nathaniel D. Phillips & Hansjörg Neth & Jan K. Woike & Wolfgang Gaissmaier, 2017. "FFTrees: A toolbox to create, visualize, and evaluate fast-and-frugal decision trees," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 12(4), pages 344-368, July.
    17. Song Lin & Juanjuan Zhang & John R. Hauser, 2015. "Learning from Experience, Simply," Marketing Science, INFORMS, vol. 34(1), pages 1-19, January.
    18. Pantelis P. Analytis & Amit Kothiyal & Konstantinos Katsikopoulos, 2014. "Multi-attribute utility models as cognitive search engines," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 9(5), pages 403-419, September.
    19. Konstantinos V. Katsikopoulos, 2013. "Why Do Simple Heuristics Perform Well in Choices with Binary Attributes?," Decision Analysis, INFORMS, vol. 10(4), pages 327-340, December.
    20. Aikman, David & Galesic, Mirta & Gigerenzer, Gerd & Kapadia, Sujit & Katsikopolous, Konstantinos & Kothiyal, Amit & Murphy, Emma & Neumann, Tobias, 2014. "Taking Uncertainty Seriously: Simplicity versus Complexity in Financial Regulation," MPRA Paper 59908, University Library of Munich, Germany.
    21. Rajeev Kohli & Kamel Jedidi, 2007. "Representation and Inference of Lexicographic Preference Models and Their Variants," Marketing Science, INFORMS, vol. 26(3), pages 380-399, 05-06.
    22. Aikman, David & Galesic, Mirta & Gigerenzer, Gerd & Kapadia, Sujit & Katsikopoulos, Konstantinos & Kothiyal, Amit & Murphy, Emma & Neumann, Tobias, 2014. "Financial Stability Paper No 28: Taking uncertainty seriously - simplicity versus complexity in financial regulation," Bank of England Financial Stability Papers 28, Bank of England.
    23. Goldstein, Daniel G. & Gigerenzer, Gerd, 2009. "Fast and frugal forecasting," International Journal of Forecasting, Elsevier, vol. 25(4), pages 760-772, October.
    24. Ulrich Hoffrage & Torsten Reimer, 2004. "Models of Bounded Rationality: The Approach of Fast and Frugal Heuristics," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 15(4), pages 437-459.

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    Keywords

    models; lexicographic; linear; Bayesian;

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