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Swift and Smart: The Moderating Effects of Technological Capabilities on the Market Pioneering-Firm Survival Relationship

Author

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  • April M. Franco

    (Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada)

  • MB Sarkar

    (Fox School of Business and Management, Temple University, Philadelphia, Pennsylvania 19122)

  • Rajshree Agarwal

    (College of Business, University of Illinois at Urbana-Champaign, Champaign, Illinois 61820)

  • Raj Echambadi

    (College of Business, University of Illinois at Urbana-Champaign, Champaign, Illinois 61820)

Abstract

We extend the concept of first-mover advantage to the context of high-technology industries with multiple product generations, and propose that the notion of first-mover advantage needs to be viewed not only through a dynamic lens, but also in conjunction with technological capability. Our main finding is that first-mover advantages are best understood in tandem with the firm's technological capabilities; early entry is beneficial only for pioneers that are technically strong. However, pioneers that are low on technological capabilities suffer from poor survival rates vis-à-vis market responders or nonentrants into new product generations.

Suggested Citation

  • April M. Franco & MB Sarkar & Rajshree Agarwal & Raj Echambadi, 2009. "Swift and Smart: The Moderating Effects of Technological Capabilities on the Market Pioneering-Firm Survival Relationship," Management Science, INFORMS, vol. 55(11), pages 1842-1860, November.
  • Handle: RePEc:inm:ormnsc:v:55:y:2009:i:11:p:1842-1860
    DOI: 10.1287/mnsc.1090.1061
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