Does Gender Matter? The Effect of Management Responses on Reviewing Behavior
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DOI: 10.1287/mksc.2021.1313
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Cited by:
- Luis Aguiar, 2024. "Bad Apples on Rotten Tomatoes: Critics, Crowds, and Gender Bias in Product Ratings," CESifo Working Paper Series 11422, CESifo.
- Stuhldreier, Sanja Maria, 2024. "Unlocking (re)purchase potential through corporate responsiveness on social networks: The role of perceived customer orientation," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
- Uttara Ananthakrishnan & Davide Proserpio & Siddhartha Sharma, 2023. "I Hear You: Does Quality Improve with Customer Voice?," Marketing Science, INFORMS, vol. 42(6), pages 1143-1161, November.
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Keywords
word-of-mouth; online reviews; management responses; electronic commerce;All these keywords.
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