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Rejoinder--Causes and Implications of Some Bidders Not Conforming to the Sealed-Bid Abstraction


  • Robert Zeithammer

    () (Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095)

  • Christopher Adams

    () (Federal Trade Commission, Washington, DC 20580)


This paper presents the authors' rejoinder to Zeithammer and Adams [Zeithammer, R., C. Adams. 2010. The sealed-bid abstraction in online auctions. Marketing Sci. 29(6) 964-987]. This rejoinder clarifies and qualifies conclusions of the original paper and makes suggestions for fruitful areas of future research. In particular, the original paper shows that bidding style can make a big difference in managerial decisions, but a structural model would be necessary to make confident predictions under different reserve prices. The rejoinder also clarifies the interpretation of feedback as a measure of bidder experience, and the relationship between bidder experience and bidding style.

Suggested Citation

  • Robert Zeithammer & Christopher Adams, 2010. "Rejoinder--Causes and Implications of Some Bidders Not Conforming to the Sealed-Bid Abstraction," Marketing Science, INFORMS, vol. 29(6), pages 998-1000, 11-12.
  • Handle: RePEc:inm:ormksc:v:29:y:2010:i:6:p:998-1000

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    References listed on IDEAS

    1. Robert Zeithammer & Christopher Adams, 2010. "The Sealed-Bid Abstraction in Online Auctions," Marketing Science, INFORMS, vol. 29(6), pages 964-987, 11-12.
    2. Ali Horta├žsu & Eric R. Nielsen, 2010. "Commentary--Do Bids Equal Values on eBay?," Marketing Science, INFORMS, vol. 29(6), pages 994-997, 11-12.
    3. Kannan Srinivasan & Xin Wang, 2010. "Commentary--Bidders' Experience and Learning in Online Auctions: Issues and Implications," Marketing Science, INFORMS, vol. 29(6), pages 988-993, 11-12.
    4. Xin Wang & Ye Hu, 2009. "The effect of experience on Internet auction bidding dynamics," Marketing Letters, Springer, vol. 20(3), pages 245-261, September.
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