A Nonparametric Approach to Identifying Latent Relationships in Hierarchical Models
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References listed on IDEAS
- Allenby, Greg M & Lenk, Peter J, 1995. "Reassessing Brand Loyalty, Price Sensitivity, and Merchandising Effects on Consumer Brand Choice," Journal of Business & Economic Statistics, American Statistical Association, vol. 13(3), pages 281-289, July.
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- Coussement, Kristof & Benoit, Dries Frederik & Van den Poel, Dirk, 2009.
"Improved Marketing Decision Making in a Customer Churn Prediction Context Using Generalized Additive Models,"
2009/18, Hogeschool-Universiteit Brussel, Faculteit Economie en Management.
- K. Coussement & D. F. Benoit & D. Van Den Poel, 2009. "Improved Marketing Decision Making in a Customer Churn Prediction Context Using Generalized Additive Models," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 09/603, Ghent University, Faculty of Economics and Business Administration.
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KeywordsConsumer Preferences; Cubic Smoothing Spline; Hierarchical Bayes Model; Markov Chain Monte Carlo; Randan Effects;
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