IDEAS home Printed from https://ideas.repec.org/a/ibn/ijmsjn/v8y2016i2p59-73.html
   My bibliography  Save this article

Authenticity, Uniqueness and Intention to Buy Scarce Products

Author

Listed:
  • Gokhan Aydin

Abstract

This study aims to find empirical evidence between personality elements (authenticity, sense of uniqueness, need for uniqueness) and individual¡¯s preference of scarce products (PUI). A model was founded upon an extension of Snyder¡¯s studies of uniqueness seeking behavior and psychological authenticity literature. Survey methodology was used and a questionnaire was developed using widely accepted authenticity (operationalized under three categories, namely authentic living, self-alienation and external influence), sense of uniqueness (SOU), and need for uniqueness (NFU) scales. A total of 257 valid questionnaires were obtained out of 298 fully-completed forms collected from young millennials in Turkey, one of the largest developing countries with a collectivist culture. The data was analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicate that only authentic living has a statistically significant effect on individuals¡¯ SOU. This component of authenticity also has a significant effect on consumers¡¯ desire for scarce and unique products through SOU. Significant but moderate level direct effects of SOU on PUI and NFU on PUI were observed in the analysis. Compared to the extant literature, this study adopts a more comprehensive interpretation of uniqueness, and incorporates authenticity as an antecedent to fill a research gap.

Suggested Citation

  • Gokhan Aydin, 2016. "Authenticity, Uniqueness and Intention to Buy Scarce Products," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(2), pages 59-73, April.
    • Handle: RePEc:ibn:ijmsjn:v:8:y:2016:i:2:p:59-73
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ijms/article/view/57553/31316
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ijms/article/view/57553
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Wilfred Amaldoss & Sanjay Jain, 2008. "—Trading Up: A Strategic Analysis of Reference Group Effects," Marketing Science, INFORMS, vol. 27(5), pages 932-942, 09-10.
    2. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    3. Belk, Russell W & Bahn, Kenneth D & Mayer, Robert N, 1982. "Developmental Recognition of Consumption Symbolism," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(1), pages 4-17, June.
    4. Fisher, Robert J & Price, Linda L, 1992. "An Investigation into the Social Context of Early Adoption Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 477-486, December.
    5. DUBOIS, Bernard & LAURENT, Gilles & CZELLAR, Sandor, 2001. "Consumer rapport to luxury : Analyzing complex and ambivalent attitudes," HEC Research Papers Series 736, HEC Paris.
    6. Richins, Marsha L, 1994. "Special Possessions and the Expression of Material Values," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 522-533, December.
    7. Burnkrant, Robert E & Cousineau, Alain, 1975. "Informational and Normative Social Influence in Buyer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(3), pages 206-215, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Barton, Belinda & Zlatevska, Natalina & Oppewal, Harmen, 2022. "Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions," Journal of Retailing, Elsevier, vol. 98(4), pages 741-758.
    2. Aurélie Kessous & Pierre Valette-Florence & Virginie de Barnier, 2016. "Luxury watch possession and dispossession from father to son: A poisoned gift? Pierre Valette-Florence, Professor, IAE de Grenoble," Post-Print hal-01472038, HAL.
    3. Cagri Yalkin & Richard Rosenbaum-Elliott, 2014. "Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge," Journal of Consumer Policy, Springer, vol. 37(2), pages 301-331, June.
    4. Antonia Correia & Metin Kozak & Seongseop (Sam) Kim, 2018. "Luxury shopping orientations of mainland Chinese tourists in Hong Kong," Tourism Economics, , vol. 24(1), pages 92-108, February.
    5. F. Magnoni & Elyette Roux, 2011. "Stretching a luxury brand down: An experimental study of core brand dilution effects," Post-Print halshs-00644899, HAL.
    6. Ostovan, Nima & Khalili Nasr, Arash, 2022. "The manifestation of luxury value dimensions in brand engagement in self-concept," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    7. Liselot Hudders & Mario Pandelaere, 2012. "The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being," Journal of Happiness Studies, Springer, vol. 13(3), pages 411-437, June.
    8. Shijin Yoo & Seh-Woong Chung & Jin Han, 2006. "A Durable Replacement Model for Symbolic versus Utilitarian Consumption: An Integrated Cultural and Socio-economic Perspective," Global Economic Review, Taylor & Francis Journals, vol. 35(2), pages 193-206.
    9. Lee, Jieun & Ko, Eunju & Megehee, Carol M., 2015. "Social benefits of brand logos in presentation of self in cross and same gender influence contexts," Journal of Business Research, Elsevier, vol. 68(6), pages 1341-1349.
    10. Wang, Yajin, 2022. "A conceptual framework of contemporary luxury consumption," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 788-803.
    11. Jerónimo, Rita & Ramos, Tânia & Ferreira, Mário B., 2018. "Trait transference from brands to individuals: The impact of brand-behavior congruency," Journal of Business Research, Elsevier, vol. 88(C), pages 54-65.
    12. Jie Lou & Nianlong Han & Dong Wang & Xi Pei, 2022. "Effects of Mobile Identity on Smartphone Symbolic Use: An Attachment Theory Perspective," IJERPH, MDPI, vol. 19(21), pages 1-20, October.
    13. Christopher, Andrew N. & Schlenker, Barry R., 2000. "The impact of perceived material wealth and perceiver personality on first impressions," Journal of Economic Psychology, Elsevier, vol. 21(1), pages 1-19, February.
    14. Heine, Klaus & Phan, Michel, 2011. "Trading-up mass-market goods to luxury products," Australasian marketing journal, Elsevier, vol. 19(2), pages 108-114.
    15. M. Joseph Sirgy & Eda Gurel-Atay & Dave Webb & Muris Cicic & Melika Husic-Mehmedovic & Ahmet Ekici & Andreas Herrmann & Ibrahim Hegazy & Dong-Jin Lee & J. Johar, 2013. "Is Materialism All That Bad? Effects on Satisfaction with Material Life, Life Satisfaction, and Economic Motivation," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 110(1), pages 349-366, January.
    16. Cindy Chung & Peter Darke, 2006. "The consumer as advocate: Self-relevance, culture, and word-of-mouth," Marketing Letters, Springer, vol. 17(4), pages 269-279, December.
    17. Ashmore, David P. & Pojani, Dorina & Thoreau, Roselle & Christie, Nicola & Tyler, Nicholas A., 2019. "Gauging differences in public transport symbolism across national cultures: implications for policy development and transfer," Journal of Transport Geography, Elsevier, vol. 77(C), pages 26-38.
    18. Claus, Bart & Geyskens, Kelly & Millet, Kobe & Dewitte, Siegfried, 2012. "The referral backfire effect: The identity-threatening nature of referral failure," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 370-379.
    19. Natee Srisomthavil & Nuttapol Assarut, 2018. "The Impact of Perceived Counterfeit Luxury Brand Proliferation on Luxury Brand Values and Patronage Intention," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 30(1), pages 41-60.
    20. Flouri, Eirini, 2000. "An integrated model of consumer materialism: Can economic socialization and maternal values predict materialistic attitudes in adolescents?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 28(6), pages 707-724, June.

    More about this item

    Keywords

    authenticity; scarce products; uniqueness; need for uniqueness; sense of uniqueness; PLS-SEM;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijmsjn:v:8:y:2016:i:2:p:59-73. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.