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An Extended UTAUT Model to Explore the Influential Factors towards M-Banking Apps’ Use

Author

Listed:
  • George Konteos
  • Vaggelis Saprikis
  • Giorgos Avlogiaris
  • Aristides Papathomas

Abstract

Mobile banking apps (mBA) are considered vital tools for banks’ digital transformation as they offer self-service options for most of their provided services to their customers via mobile devices. However, only a small proportion of retail customers utilize them. The limited relevant literature focuses only on individuals’ behavioral intention to adopt or use mBA. The scope of this paper is to help in the examination of such a contemporary and vital topic through the investigation of the key factors that influence individuals towards mBA utilization via their smartphones. The study suggests and tests a conceptual framework that extends the Unified Theory of Acceptance and Use of Technology (UTAUT) with trust, innovativeness, compatibility, and convenience determinants. A sample of 411 adopters and non-adopters of mBA was analyzed through factor analysis and discriminant analysis. Findings reveal that almost all examined determinants do impact individuals’ m-banking app use.

Suggested Citation

  • George Konteos & Vaggelis Saprikis & Giorgos Avlogiaris & Aristides Papathomas, 2023. "An Extended UTAUT Model to Explore the Influential Factors towards M-Banking Apps’ Use," International Journal of Business and Management, Canadian Center of Science and Education, vol. 17(7), pages 1-29, February.
    • Handle: RePEc:ibn:ijbmjn:v:17:y:2023:i:7:p:29
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    References listed on IDEAS

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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