IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v15y2025i2p21582440251334215.html
   My bibliography  Save this article

Impulsive Buying and Compulsive Buying in Social Commerce: An Integrated Analysis using the Cognitive-Affective-Behavior Model and Theory of Consumption Values with PLS-SEM

Author

Listed:
  • Tri-Quan Dang
  • Luan-Thanh Nguyen
  • Dang Thi Viet Duc

Abstract

The expansion of social commerce on a global scale has been remarkable, and this trend shows no symptoms of abating. Consequently, this market has witnessed an increase in the prevalence of impulsive purchasing. In this context, grounded in the Cognitive-Affective-Behavioral model and the theory of consumption value, the primary objective of this study is to investigate the antecedents of impulsive purchasing and determine whether impulsive purchasing tendencies are associated with the development of compulsive purchasing tendencies within the domain of social commerce. 366 participants whose nationality was Vietnamese and who had engaged in purchasing activities on social commerce platforms like Facebook, TikTok, and Instagram were included in the sample. A significant positive correlation was found between multidimensional perceived value, affective response, and impulsive and compulsive purchasing behaviors. These findings highlight the central role of perceived value in shaping users’ overall value perceptions in social commerce.

Suggested Citation

  • Tri-Quan Dang & Luan-Thanh Nguyen & Dang Thi Viet Duc, 2025. "Impulsive Buying and Compulsive Buying in Social Commerce: An Integrated Analysis using the Cognitive-Affective-Behavior Model and Theory of Consumption Values with PLS-SEM," SAGE Open, , vol. 15(2), pages 21582440251, May.
    • Handle: RePEc:sae:sagope:v:15:y:2025:i:2:p:21582440251334215
    DOI: 10.1177/21582440251334215
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440251334215
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440251334215?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:15:y:2025:i:2:p:21582440251334215. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.