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Entrepreneurial Tendencies: Evidence From China And India

Author

Listed:
  • Barbara K. Fuller
  • Martha C. Spears
  • Darrell F. Parker

Abstract

Discussed in this paper is the entrepreneurial intent of two cultures, China and India. The dichotomy exhibited in these two societies is vast--the history of the Chinese mores is of order and harmony with a defined hierarchy whereas the proud tradition of India exhibits a culture of pluralism, debate and dissent. Recent emerging markets have encouraged the people of both these cultures to proactively seek new opportunities, convert resources into marketable goods, and bear the risk associated with achieving profits. The risk-loving attitude of these entrepreneurs correlates with internal locus of control.

Suggested Citation

  • Barbara K. Fuller & Martha C. Spears & Darrell F. Parker, 2010. "Entrepreneurial Tendencies: Evidence From China And India," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 3(3), pages 39-52.
    • Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:3:p:39-52
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    References listed on IDEAS

    as
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    Keywords

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    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • N2 - Economic History - - Financial Markets and Institutions

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