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Environmentally and Socially Responsible Behavior of Women from Generation Z in the Context of Tourist Activity

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  • Agata Balińska

    (Institute of Economics and Finance, Warsaw University of Life Sciences, 00-927 Warsaw, Poland)

  • Ewa Jaska

    (Institute of Economics and Finance, Warsaw University of Life Sciences, 00-927 Warsaw, Poland)

  • Agnieszka Werenowska

    (Management Institute, Warsaw University of Life Sciences, 00-927 Warsaw, Poland)

Abstract

The aim of this research was to determine the scope of environmentally and socially responsible behavior related to tourist trips of women from Generation Z. The choice of this issue falls within the scientific discussion on the sustainable behavior of young consumers and the area of research on sustainable tourism. The presented research fills the research gap related to the sustainable behavior of young women in the context of tourist trips. This article reviews the literature justifying the choice of this research topic. The results of our own survey research were presented (a sample of 618 touristically active women from Generation Z). Quantitative and qualitative analyses of the obtained results were made. This research showed that respondents were most concerned about recreational space (not leaving garbage in the forest or on the beach, observing regulations in tourist regions and towns, and using only designated trails). They rated their behavior the lowest in terms of reduction in water consumption, use of ecological cosmetics while using water reservoirs, and choosing accommodation places where pro-ecological solutions are used. According to the respondents, the main reasons for the lack of responsible behavior are indifference and habits learned at home. The originality of the presented research results from its scope and concerns only women belonging to Generation Z.

Suggested Citation

  • Agata Balińska & Ewa Jaska & Agnieszka Werenowska, 2024. "Environmentally and Socially Responsible Behavior of Women from Generation Z in the Context of Tourist Activity," Sustainability, MDPI, vol. 16(13), pages 1-13, June.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:13:p:5603-:d:1425985
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    References listed on IDEAS

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    1. Paolo Antonetti & Stan Maklan, 2014. "Feelings that Make a Difference: How Guilt and Pride Convince Consumers of the Effectiveness of Sustainable Consumption Choices," Journal of Business Ethics, Springer, vol. 124(1), pages 117-134, September.
    2. Jagoda Jungowska & Bartosz Kulczyński & Andrzej Sidor & Anna Gramza-Michałowska, 2021. "Assessment of Factors Affecting the Amount of Food Waste in Households Run by Polish Women Aware of Well-Being," Sustainability, MDPI, vol. 13(2), pages 1-16, January.
    3. Brécard, Dorothée & Hlaimi, Boubaker & Lucas, Sterenn & Perraudeau, Yves & Salladarré, Frédéric, 2009. "Determinants of demand for green products: An application to eco-label demand for fish in Europe," Ecological Economics, Elsevier, vol. 69(1), pages 115-125, November.
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    1. Radoslaw Wisniewski & Tomasz Kownacki & Aneta Nowakowska-Krystman & Anna Wierzchowska & Piotr Daniluk & Krzysztof Puwalski, 2025. "The Attitudes of Generation Z Women to Sustainable Development—Aspects of SPET," Sustainability, MDPI, vol. 17(16), pages 1-35, August.
    2. Arthur Filipe de Araújo & Isabel Andrés-Marques & Lorenza López Moreno, 2025. "No Planet-B Attitudes: The Main Driver of Gen Z Travelers’ Willingness to Pay for Sustainable Tourism Destinations," Sustainability, MDPI, vol. 17(3), pages 1-23, January.

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