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Semi-Acquaintance Society in Rural Community-Based Tourism: Case Study of Moon Village, China

Author

Listed:
  • Taohong Li

    (Business and Tourism School, Sichuan Agricultural University, Dujiangyan 611830, China
    These authors contributed equally to this work.)

  • Bo Wu

    (College of Management, Sichuan Agricultural University, Chengdu 611100, China
    These authors contributed equally to this work.)

  • Ling Guo

    (Business and Tourism School, Sichuan Agricultural University, Dujiangyan 611830, China)

  • Hong Shi

    (School of Tourism and History and Culture, Southwest Minzu University, Chengdu 610093, China)

  • Ning Chris Chen

    (Department of Management, Marketing & Tourism, University of Canterbury, Christchurch 8140, New Zealand)

  • C. Michael Hall

    (Department of Management, Marketing & Tourism, University of Canterbury, Christchurch 8140, New Zealand)

Abstract

Tourism development provides a unique context for studying guanxi in acquaintance society in rural areas in China. Taking the case of Moon village from the perspective of guanxi , this study conducted a qualitative study to analyze the structural characteristics of the semi-acquaintance society in the tourism context. A buffer guanxi circle develops when strangers immerse themselves into an acquaintance-based society through social interaction, where affection and reasoning define the boundary, guanxi and the interests on which the social consensus is based, as well as the elite and collective actions vitalizing the community. These findings on how the semi-acquaintance society contributes to guanxi imply a co-governance structure for informal relations in governance in community-based rural tourism.

Suggested Citation

  • Taohong Li & Bo Wu & Ling Guo & Hong Shi & Ning Chris Chen & C. Michael Hall, 2023. "Semi-Acquaintance Society in Rural Community-Based Tourism: Case Study of Moon Village, China," Sustainability, MDPI, vol. 15(6), pages 1-18, March.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:6:p:5000-:d:1094314
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    References listed on IDEAS

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    Cited by:

    1. Kexin Zhou & Shaojun Chen & Bing Liang, 2024. "Study on Farmers’ Willingness to Participate in High-Standard Farmland Construction Against the Background of Agricultural Green Development," Land, MDPI, vol. 13(11), pages 1-18, November.
    2. Chen, Xihui & Gu, Zhouyi & Esposito, Luca & Lv, Jiayan, 2025. "Overview of rural credit environment in China: Measurement logic, evaluation system, and case analysis," Evaluation and Program Planning, Elsevier, vol. 108(C).
    3. Wang, Qilong & Sun, Wei & Yin, Qi, 2025. "The new mode for promoting the redevelopment of urban villages in China: A research on the behavior of stakeholders," Socio-Economic Planning Sciences, Elsevier, vol. 99(C).

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