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Trust, Reciprocity, and Guanxi in China: An Experimental Investigation

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  • Fei Song
  • C. Bram Cadsby
  • Yunyun Bi

Abstract

We examine the influence of social distance on levels of trust and reciprocity in China. Social distance, reflected in the indigenous concept of guanxi, is of central importance to Chinese culture. In Study 1, some participants participated in two financially salient trust games to measure behavior, one with an anonymous classmate and the other with an anonymous, demographically identical nonclassmate. Other participants, drawn from the same population, completed hypothetical surveys to gauge both hypothetical behavior and expectations of others. Social distance effects on actual and hypothetical behavior were statistically consistent. The results together corroborated the hypothesized negative relationship between trust and social distance. However, reciprocity was not responsive to social distance. Study 2 found that affect-based trust, but not cognition-based trust, played a mediating role in the relationship between social distance and interpersonal trust in a hypothetical scenario. We conclude that close guanxi ties in China engender affect-based trust, which is extended to shouren classmates. This is true despite the fact that no more cognition-based trust is placed nor reciprocity received or expected from classmates compared to demographically identical shengren nonclassmates.
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Suggested Citation

  • Fei Song & C. Bram Cadsby & Yunyun Bi, 2012. "Trust, Reciprocity, and Guanxi in China: An Experimental Investigation," Management and Organization Review, The International Association for Chinese Management Research, vol. 8(2), pages 397-421, July.
  • Handle: RePEc:bla:mgorev:v:8:y:2012:i:2:p:397-421
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    File URL: http://hdl.handle.net/10.1111/j.1740-8784.2011.00272.x
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    Cited by:

    1. Daniel Montoya Herrera & Marc Willinger, 2025. "Are risk-tolerant individuals more trustful? A representative sample study," Post-Print hal-05234962, HAL.
    2. Attanasi, Giuseppe & Bortolotti, Stefania & Cicognani, Simona & Filippin, Antonio, 2024. "The drunk side of trust: Generalized and instantaneous trust at gathering events," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 113(C).
    3. Chen, Yiping & Shan, Yuan George & Wang, Jimin & Yang, Xinxin & Zhang, Junru, 2024. "Social capital and cost of debt: Evidence from Chinese CEO network centrality," Emerging Markets Review, Elsevier, vol. 60(C).
    4. Cadsby, C. Bram & Du, Ninghua & Song, Fei & Yao, Lan, 2015. "Promise keeping, relational closeness, and identifiability: An experimental investigation in China," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 57(C), pages 120-133.
    5. Hongjuan Zhang & Rong Han & Liang Wang & Runhui Lin, 0. "Social capital in China: a systematic literature review," Asian Business & Management, Palgrave Macmillan, vol. 0, pages 1-46.
    6. Francisco B. Galarza, 2017. "Trust and Trustworthiness in College: An Experimental Analysis," Working Papers 17-03, Centro de Investigación, Universidad del Pacífico.
    7. Pinghan Liang & Juanjuan Meng, 2023. "Paying it forward: an experimental study on social connections and indirect reciprocity," Review of Economic Design, Springer;Society for Economic Design, vol. 27(2), pages 387-417, June.
    8. Cadsby, C. Bram & Du, Ninghua & Song, Fei, 2016. "In-group favoritism and moral decision-making," Journal of Economic Behavior & Organization, Elsevier, vol. 128(C), pages 59-71.
    9. Yumei He & Jonas Fooken & Uwe Dulleck, 2015. "Facing a changing labour force in China: Determinants of trust and reciprocity in an experimental labour market," Economics Bulletin, AccessEcon, vol. 35(3), pages 1525-1530.
    10. Yashodha, 2019. "Trust and kinship: experimental evidence from rural India," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 5(2), pages 223-237, December.
    11. Lin, Feng-Jyh & Lin, Yi-Hsin, 2016. "The effect of network relationship on the performance of SMEs," Journal of Business Research, Elsevier, vol. 69(5), pages 1780-1784.
    12. Hongjuan Zhang & Rong Han & Liang Wang & Runhui Lin, 2021. "Social capital in China: a systematic literature review," Asian Business & Management, Palgrave Macmillan, vol. 20(1), pages 32-77, February.
    13. Long Zhang & Yulin Deng & Xin Zhang & Enhua Hu, 2016. "Why do Chinese employees build supervisor-subordinate guanxi? A motivational analysis," Asia Pacific Journal of Management, Springer, vol. 33(3), pages 617-648, September.
    14. Li, Sherry Xin & Wang, Shengzhe & Yang, Shuo, 2023. "What is in Local Dialects? A Field Experiment on Social Distance and Human Capital Development in Job Training," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 106(C).
    15. Luo, Jun & Wang, Xinxin, 2020. "Hukou identity and trust—Evidence from a framed field experiment in China," China Economic Review, Elsevier, vol. 59(C).
    16. Liang, Pinghan & Meng, Juanjuan, 2013. "Love me, love my dog: an experimental study on social connections and indirect reciprocity," MPRA Paper 45270, University Library of Munich, Germany.
    17. Lane, Tom, 2024. "The strategic use of social identity," Journal of Economic Behavior & Organization, Elsevier, vol. 224(C), pages 355-368.
    18. Sven Horak & Markus Taube, 2016. "Same but different? Similarities and fundamental differences of informal social networks in China (guanxi) and Korea (yongo)," Asia Pacific Journal of Management, Springer, vol. 33(3), pages 595-616, September.

    More about this item

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D69 - Microeconomics - - Welfare Economics - - - Other

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