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The Impact of Value Cocreation on CSR Innovation and Economic Performance

Author

Listed:
  • Rong Wu

    (School of Management, Harbin University of Commerce, Harbin 150028, China)

  • Jian Zhang

    (School of Management, Harbin University of Commerce, Harbin 150028, China)

  • Yubing Yu

    (Logistics and E-Commerce College, Zhejiang Wanli University, Ningbo 315100, China)

  • Sajjad M. Jasimuddin

    (Strategy, Sustainability, and Entrepreneurship, Kedge Business School, 13009 Marseille, France)

  • Justin Zuopeng Zhang

    (Coggin College of Business, University of North Florida, Jacksonville, FL 32224, USA)

Abstract

Based on the resource-based view (RBV) and value cocreation theories, this study investigated how supplier value cocreation, intracompany value cocreation, and customer value cocreation influence corporate social responsibility (CSR) innovation and economic performance. We collected data from 200 manufacturers to test the proposed relationships. The results showed that value cocreation had different positive impacts on CSR; intracompany value cocreation had the greatest impact, followed by customer and supplier value cocreation. CSR did not have a significant positive effect on economic performance. Companies’ innovation capacities completely mediated the relationship between CSR and economic performance. The findings of the analysis have theoretical and practical implications. Theoretically, this study broadens the research scope on CSR innovation and value cocreation. Practically, it helps companies realize that by sharing information, establishing cooperative relations, and conducting interactions with stakeholders, which can promote the implementation of CSR innovation practices, economic performance can be improved.

Suggested Citation

  • Rong Wu & Jian Zhang & Yubing Yu & Sajjad M. Jasimuddin & Justin Zuopeng Zhang, 2023. "The Impact of Value Cocreation on CSR Innovation and Economic Performance," Sustainability, MDPI, vol. 15(5), pages 1-22, February.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:5:p:4008-:d:1076950
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    References listed on IDEAS

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