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Creating competitive advantage by institutionalizing corporate social innovation

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  • Herrera, Maria Elena Baltazar

Abstract

This study builds on corporate innovation, social innovation, and corporate social innovation literature to develop a preliminary theory. The study then uses case studies to build a framework that describes factors leading to successful corporate social innovation (CSI).The study focuses on social innovations that create social value and competitive advantage. In the framework, three organizational components enhance CSI: strategic alignment, institutional elements, and clarity in intent. Three institutional elements enable CSI processes: stakeholder engagement, operational structures and processes, and organizational culture. Integrating CSI into strategy and operations creates opportunities for co-creation, thereby creating shared value and enhancing competitive advantage. This study concludes by highlighting managerial implications and future research opportunities.

Suggested Citation

  • Herrera, Maria Elena Baltazar, 2015. "Creating competitive advantage by institutionalizing corporate social innovation," Journal of Business Research, Elsevier, vol. 68(7), pages 1468-1474.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:7:p:1468-1474
    DOI: 10.1016/j.jbusres.2015.01.036
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    References listed on IDEAS

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    4. Ferauge Perrine, 2013. "The Complementarity Of Corporate Social Responsibility And Innovation: Evidence From Belgian Firms," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 7(5), pages 99-113.
    5. Saeidi, Sayedeh Parastoo & Sofian, Saudah & Saeidi, Parvaneh & Saeidi, Sayyedeh Parisa & Saaeidi, Seyyed Alireza, 2015. "How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction," Journal of Business Research, Elsevier, vol. 68(2), pages 341-350.
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