IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v86y2018icp225-233.html

Doing well by doing good innovations: alleviation of social problems in emerging markets through corporate social innovations

Author

Listed:
  • Varadarajan, Rajan
  • Kaul, Rupali

Abstract

Doing well by doing good (DWDG) innovations refer to the implementation of new products, processes and practices, and modifications of existing products, processes and practices by firms that benefit society by contributing toward alleviation of specific social problems, and enhancing performance of firms. Social problems refer to certain objective conditions that are perceived by society as undesirable, and as requiring remedial actions. Certain social problems stem from quality and quantity gaps in public goods such as education, electricity and water. Certain other social problems stem from affordability, awareness, availability, and adoptability gaps associated with private goods, resulting in population groups at the base of the market pyramid being non-consumers of various quality of life enhancing private goods, and need services such as healthcare. This paper presents an overview of potential opportunities for DWDG innovations, with an emphasis on innovations for alleviating specific social problems in emerging and less developed markets.

Suggested Citation

  • Varadarajan, Rajan & Kaul, Rupali, 2018. "Doing well by doing good innovations: alleviation of social problems in emerging markets through corporate social innovations," Journal of Business Research, Elsevier, vol. 86(C), pages 225-233.
    • Handle: RePEc:eee:jbrese:v:86:y:2018:i:c:p:225-233
    DOI: 10.1016/j.jbusres.2017.03.017
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296317301042
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2017.03.017?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. James G. March, 1991. "Exploration and Exploitation in Organizational Learning," Organization Science, INFORMS, vol. 2(1), pages 71-87, February.
    2. Justin J. P. Jansen & Frans A. J. Van Den Bosch & Henk W. Volberda, 2006. "Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators," Management Science, INFORMS, vol. 52(11), pages 1661-1674, November.
    3. C. Bhattacharya & Daniel Korschun & Sankar Sen, 2009. "Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives," Journal of Business Ethics, Springer, vol. 85(2), pages 257-272, April.
    4. Mirvis, Philip & Herrera, Maria Elena Baltazar & Googins, Bradley & Albareda, Laura, 2016. "Corporate social innovation: How firms learn to innovate for the greater good," Journal of Business Research, Elsevier, vol. 69(11), pages 5014-5021.
    5. Rajan Varadarajan, 2017. "Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 14-36, January.
    6. Banerjee, Abhijit & Somanathan, Rohini, 2007. "The political economy of public goods: Some evidence from India," Journal of Development Economics, Elsevier, vol. 82(2), pages 287-314, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dionisio, Marcelo & de Vargas, Eduardo Raupp, 2022. "Integrating Corporate Social Innovations and cross-collaboration: An empirical study," Journal of Business Research, Elsevier, vol. 139(C), pages 794-803.
    2. Holmström Lind, Christine & Kang, Olivia & Ljung, Anna & Rosenbaum, Paul, 2022. "Involvement of multinational corporations in social innovation: Exploring an emerging phenomenon," Journal of Business Research, Elsevier, vol. 151(C), pages 207-221.
    3. Rong Wu & Jian Zhang & Yubing Yu & Sajjad M. Jasimuddin & Justin Zuopeng Zhang, 2023. "The Impact of Value Cocreation on CSR Innovation and Economic Performance," Sustainability, MDPI, vol. 15(5), pages 1-22, February.
    4. Zviemurwi J. Chihambakwe & Sara S. (Saartjie) Grobbelaar & Stephen Matope, 2021. "Creating Shared Value in BoP Communities with Micro-Manufacturing Factories: A Systematized Literature Review," Sustainability, MDPI, vol. 13(18), pages 1-22, September.
    5. Liubov Syhyda & Liudmyla Saher & Marcin Gąsior & Nataliia Sygyda & Nadiia Artyukhova & Sylwia Skrzypek-Ahmed & Oleksandr Dluhopolskyi & Robert Rehak, 2023. "Investigating the Role of Innovation in Inclusive and Sustainable Development in Ukraine and South Korea," Sustainability, MDPI, vol. 15(14), pages 1-25, July.
    6. Phong Nguyen, Nguyen & Adomako, Samuel & Ahsan, Mujtaba, 2023. "The base-of- the-pyramid orientation and export performance of Vietnamese small and medium enterprises," Journal of Business Research, Elsevier, vol. 154(C).
    7. Shufeng Xiao & Taewoo Roh & Pervez N. Ghauri & Moon Hwan Cho & Byung Il Park, 2024. "MNCs’ Social Innovation in Emerging Markets: A Stakeholder Perspective," Management International Review, Springer, vol. 64(4), pages 633-670, August.
    8. Ndichu, Edna G. & Rittenburg, Terri L., 2021. "Consumers’ navigation of risk perceptions in the adoption of stigmatized products," Journal of Business Research, Elsevier, vol. 132(C), pages 340-353.
    9. Mohina Gandhi & Arpan Kumar Kar & Sanjit Kumar Roy, 2024. "Managing Industrial Innovation Communications on Social Media Platforms for Effective User Engagement," Information Systems Frontiers, Springer, vol. 26(4), pages 1417-1434, August.
    10. Liu, Wentong & Kwong, Caleb C.Y. & Kim, Young-Ah & Liu, Hongfei, 2021. "The more the better vs. less is more: Strategic alliances, bricolage and social performance in social enterprises," Journal of Business Research, Elsevier, vol. 137(C), pages 128-142.
    11. Sahasranamam, Sreevas & Arya, Bindu & Mukundhan, K.V., 2022. "Dual institutional embeddedness and home country CSR Engagement: Evidence from Indian MNEs," Journal of Business Research, Elsevier, vol. 141(C), pages 163-174.
    12. Tabares, Sabrina & Dionisio, Marcelo & Parida, Vinit, 2025. "Leveraging corporate social innovation by hybrid organizations: A strategic perspective from B Corps in Latin America," Journal of Business Research, Elsevier, vol. 186(C).
    13. Mark Ryan & Josephina Antoniou & Laurence Brooks & Tilimbe Jiya & Kevin Macnish & Bernd Stahl, 2020. "The Ethical Balance of Using Smart Information Systems for Promoting the United Nations’ Sustainable Development Goals," Sustainability, MDPI, vol. 12(12), pages 1-22, June.
    14. Yingying Zhang Zhang & Sylvia Rohlfer, 2020. "A review of innovation and emerging markets," Working Papers EMS_2020_02, Research Institute, International University of Japan.
    15. Kruse, Daniel J. & Eling, Katrin & Herstatt, Cornelius, 2025. "How social entrepreneurs search for knowledge to solve complex social problems – An empirically based model and typology," Journal of Business Research, Elsevier, vol. 194(C).
    16. Veldhuizen, Caroline & Desouza, Kevin C. & Bandara, Wasana & Chang, Artemis, 2022. "How much is not enough: Corporate social responsibility and beyond in the resources sector," Resources Policy, Elsevier, vol. 79(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yi Liu & Wenqian Li & Yuan Li, 2020. "Ambidexterity between low cost strategy and CSR strategy: contingencies of competition and regulation," Asia Pacific Journal of Management, Springer, vol. 37(3), pages 633-660, September.
    2. Peixu He & Yana Pei & Chunpei Lin & Di Ye, 2021. "Ambidextrous Marketing Capabilities, Exploratory and Exploitative Market-Based Innovation, and Innovation Performance: An Empirical Study on China’s Manufacturing Sector," Sustainability, MDPI, vol. 13(3), pages 1-21, January.
    3. Avimanyu Datta, 2016. "Antecedents To Radical Innovations: A Longitudinal Look At Firms In The Information Technology Industry By Aggregation Of Patents," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(07), pages 1-31, October.
    4. Liu, Zhiqiang & Yan, Miao & Fan, Youqing & Chen, Liling, 2021. "Ascribed or achieved? The role of birth order on innovative behaviour in the workplace," Journal of Business Research, Elsevier, vol. 134(C), pages 480-492.
    5. Ben R. Martin, 2016. "Twenty challenges for innovation studies," Science and Public Policy, Oxford University Press, vol. 43(3), pages 432-450.
    6. Carolina Rojas-Córdova & Amanda J. Williamson & Julio A. Pertuze & Gustavo Calvo, 2023. "Why one strategy does not fit all: a systematic review on exploration–exploitation in different organizational archetypes," Review of Managerial Science, Springer, vol. 17(7), pages 2251-2295, October.
    7. Shuwaikh, Fatima & Brintte, Souad & Khemiri, Sabrina, 2022. "The impact of dynamic ambidexterity on the performance of organizations: Evidence from corporate venture capital investing in North America," Journal of Economic Behavior & Organization, Elsevier, vol. 200(C), pages 991-1009.
    8. Zhi Yang & Xuemin Zhou & Pengcheng Zhang, 2015. "Discipline versus passion: Collectivism, centralization, and ambidextrous innovation," Asia Pacific Journal of Management, Springer, vol. 32(3), pages 745-769, September.
    9. Mammassis, Constantinos S. & Kostopoulos, Konstantinos C., 2019. "CEO goal orientations, environmental dynamism and organizational ambidexterity: An investigation in SMEs," European Management Journal, Elsevier, vol. 37(5), pages 577-588.
    10. Orsatti, Gianluca & Pezzoni, Michele & Quatraro, Francesco, 2017. "Where Do Green Technologies Come From? Inventor Teams’ Recombinant Capabilities and the Creation of New Knowledge," Department of Economics and Statistics Cognetti de Martiis. Working Papers 201711, University of Turin.
    11. Youngtak M. Kim & John R. Busenbark & Seung-Hwan Jeong & Son K. Lam, 2022. "The performance impact of marketing dualities: a response surface approach to resolving empirical challenges," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 915-940, September.
    12. Raffaele Morandi Stagni & Andrea Fosfuri & Juan Santaló, 2021. "A bird in the hand is worth two in the bush: Technology search strategies and competition due to import penetration," Strategic Management Journal, Wiley Blackwell, vol. 42(8), pages 1516-1544, August.
    13. Justin J. P. Jansen & Michiel P. Tempelaar & Frans A. J. van den Bosch & Henk W. Volberda, 2009. "Structural Differentiation and Ambidexterity: The Mediating Role of Integration Mechanisms," Organization Science, INFORMS, vol. 20(4), pages 797-811, August.
    14. Guiyang Zhang, 2021. "Employee co-invention network dynamics and firm exploratory innovation: the moderation of employee co-invention network centralization and knowledge-employee network equilibrium," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(9), pages 7811-7836, September.
    15. Wang, Pengfei & Shi, Yanlin, 2025. "Shoot the moving target: A dynamic perspective on optimal distinctiveness and strategic repositioning," Journal of Business Research, Elsevier, vol. 189(C).
    16. Ju, Xiaowei & Wang, Guanhua, 2023. "How do network ties affect firm performance growth and its variability? The mediating roles of exploratory and exploitative knowledge utilization," Journal of Business Research, Elsevier, vol. 160(C).
    17. Azni Zarina Taha & Mozard Mohtar & Mahfuzur Rahman & Thamil Maran Periannan & Noor Ismawati Jaafar & Tey Lian Seng, 2025. "The impact of technology orientation, technology opportunism, and change orientation on the firm operational performance: a moderated-mediation analysis," Operations Management Research, Springer, vol. 18(1), pages 89-110, March.
    18. Matsuno, Ken & Kohlbacher, Florian, 2020. "Proactive marketing response to population aging: The roles of capabilities and commitment of firms," Journal of Business Research, Elsevier, vol. 113(C), pages 93-104.
    19. Ye Jin Lee & Kwangsoo Shin & Eungdo Kim, 2019. "The Influence of a Firm’s Capability and Dyadic Relationship of the Knowledge Base on Ambidextrous Innovation in Biopharmaceutical M&As," Sustainability, MDPI, vol. 11(18), pages 1-17, September.
    20. Adrian Klammer & Stefan Gueldenberg & Sascha Kraus & Michele O’Dwyer, 0. "To change or not to change–antecedents and outcomes of strategic renewal in SMEs," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-18.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:86:y:2018:i:c:p:225-233. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.