IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2022i1p714-d1021154.html

Impact of Cognition and Social Trust on Forest-Based Health Tourism Intention during COVID-19

Author

Listed:
  • Ying Li

    (Business School, Faculty of Economics, Liaoning University, Shenyang 110031, China)

  • Ting Wen

    (Business School, Faculty of Economics, Liaoning University, Shenyang 110031, China)

Abstract

Forest-based health tourism is an important part of health tourism, which has gradually become the internal demand of urban residents for a healthy life. However, few studies have explored the factors influencing the willingness of forest-based health tourism in the period of epidemic prevention and control. From the perspective of cognition and social trust, this study explored the impact of cognition and social trust on the forest-based health tourism intention of urban residents during COVID-19, and proposed feasible suggestions for revitalizing the development of forest-based health tourism under the COVID-19 pandemic. Based on online questionnaire data collected from 383 Chinese respondents, a binary Logistic regression model was constructed for analysis. The results showed the following. (1) Cognition of health preservation had a significant positive effect on the forest-based health tourism intention of urban residents, while epidemic prevention cognition had no significant effect. (2) Social trust played a significant role in promoting the behavioral decision of wellness tourism in forest among urban residents. Public trust and interpersonal trust had significant positive effects on the forest-based health tourism intention of urban residents. (3) Educational level and health status were the demographic factors that affected the forest-based health tourism intention of urban residents. These findings provide theoretical references for policy makers to attract tourists and realize the sustainable development of forest-based health tourism, and provide important implications for tourism marketing and destination management under the COVID-19 pandemic.

Suggested Citation

  • Ying Li & Ting Wen, 2022. "Impact of Cognition and Social Trust on Forest-Based Health Tourism Intention during COVID-19," Sustainability, MDPI, vol. 15(1), pages 1-15, December.
    • Handle: RePEc:gam:jsusta:v:15:y:2022:i:1:p:714-:d:1021154
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/1/714/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/1/714/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Citrin, Jack, 1974. "Comment: The Political Relevance of Trust in Government," American Political Science Review, Cambridge University Press, vol. 68(3), pages 973-988, September.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Zhang, Heng & Lei, Siu Lai, 2012. "A structural model of residents’ intention to participate in ecotourism: The case of a wetland community," Tourism Management, Elsevier, vol. 33(4), pages 916-925.
    4. Zhang, Qingfang & Zhang, Hui & Xu, Honggang, 2021. "Health tourism destinations as therapeutic landscapes: Understanding the health perceptions of senior seasonal migrants," Social Science & Medicine, Elsevier, vol. 279(C).
    5. Büyüközkan, Gülçin & Mukul, Esin & Kongar, Elif, 2021. "Health tourism strategy selection via SWOT analysis and integrated hesitant fuzzy linguistic AHP-MABAC approach," Socio-Economic Planning Sciences, Elsevier, vol. 74(C).
    6. Yun Cheng & Sha Fang & Jie Yin, 2022. "The effects of community safety support on COVID‐19 event strength perception, risk perception, and health tourism intention: The moderating role of risk communication," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(2), pages 496-509, March.
    7. Qihang Qiu & Tianxiang Zheng & Zheng Xiang & Mu Zhang, 2019. "Visiting Intangible Cultural Heritage Tourism Sites: From Value Cognition to Attitude and Intention," Sustainability, MDPI, vol. 12(1), pages 1-20, December.
    8. Ohe, Yasuo & Ikei, Harumi & Song, Chorong & Miyazaki, Yoshifumi, 2017. "Evaluating the relaxation effects of emerging forest-therapy tourism: A multidisciplinary approach," Tourism Management, Elsevier, vol. 62(C), pages 322-334.
    9. Dong, Wang & Ke, Yun & Li, Shuo & Chen, Xiangyu & Wan, Peng, 2021. "Does social trust restrain excess perk consumption? Evidence from China," International Review of Economics & Finance, Elsevier, vol. 76(C), pages 1078-1092.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jinfeng Wang & Ya Li & Sheng Wang & Qing Li & Lingfeng Li & Xiaoling Liu, 2023. "Assessment of Multiple Ecosystem Services and Ecological Security Pattern in Shanxi Province, China," IJERPH, MDPI, vol. 20(6), pages 1-18, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yanjing Gao & Lijun Chen, 2022. "Impact of COVID-19 Risk Perception on Residents’ Behavioural Intention towards Forest Therapy Tourism," Sustainability, MDPI, vol. 14(18), pages 1-18, September.
    2. Li, Ying & Wen, Ting, 2024. "Psychological mechanism of forest-based wellness tourism decision-making during the prevention and control of COVID-19," Forest Policy and Economics, Elsevier, vol. 160(C).
    3. Xiaocheng Vicky Zhang & Suk Ha Grace Chan, 2021. "Do Knowledge and Experience Value Affect Green Tourism Activity Participation and Buying Decision? A Case Study of Natural Dyeing Experience in China," Sustainability, MDPI, vol. 13(15), pages 1-18, July.
    4. Maria Andersson & Ola Eriksson & Chris Von Borgstede, 2012. "The Effects of Environmental Management Systems on Source Separation in the Work and Home Settings," Sustainability, MDPI, vol. 4(6), pages 1-17, June.
    5. Eric M. Uslaner, 2007. "Tax Evasion, Corruption, and the Social Contract in Transition," International Center for Public Policy Working Paper Series, at AYSPS, GSU paper0725, International Center for Public Policy, Andrew Young School of Policy Studies, Georgia State University.
    6. Tran Huy Phuong & Thanh Trung Hieu, 2015. "Predictors of Entrepreneurial Intentions of Undergraduate Students in Vietnam: An Empirical Study," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(8), pages 46-55, August.
    7. Peng Cheng & Zhe Ouyang & Yang Liu, 0. "The effect of information overload on the intention of consumers to adopt electric vehicles," Transportation, Springer, vol. 0, pages 1-20.
    8. Alsalem, Amani & Fry, Marie-Louise & Thaichon, Park, 2020. "To donate or to waste it: Understanding posthumous organ donation attitude," Australasian marketing journal, Elsevier, vol. 28(3), pages 87-97.
    9. Zhang, Kai & Cheng, Xiaoting, 2025. "Determinants of consumers’ intentions to use smart home devices from the perspective of perceived value: A mixed SEM, NCA, and fsQCA study," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
    10. Mohammed Akhmaaj, Asmaeil Ali & Sharif, Mohamed Omar, 2024. "The effects of planned behavior model constructs and technology acceptance model constructs on online purchasing behavior: An empirical study on internet users in the Libya city of Tripoli," Technology in Society, Elsevier, vol. 79(C).
    11. Benoît Lécureux & Adrien Bonnet & Ouassim Manout & Jaâfar Berrada & Louafi Bouzouina, 2022. "Acceptance of Shared Autonomous Vehicles: A Literature Review of stated choice experiments," Working Papers hal-03814947, HAL.
    12. Kristin Thomas & Evalill Nilsson & Karin Festin & Pontus Henriksson & Mats Lowén & Marie Löf & Margareta Kristenson, 2020. "Associations of Psychosocial Factors with Multiple Health Behaviors: A Population-Based Study of Middle-Aged Men and Women," IJERPH, MDPI, vol. 17(4), pages 1-17, February.
    13. Kamruzzaman, Md. & Baker, Douglas & Washington, Simon & Turrell, Gavin, 2013. "Residential dissonance and mode choice," Journal of Transport Geography, Elsevier, vol. 33(C), pages 12-28.
    14. Ficko, Andrej & Boncina, Andrej, 2013. "Probabilistic typology of management decision making in private forest properties," Forest Policy and Economics, Elsevier, vol. 27(C), pages 34-43.
    15. Muhammad Shahid Qureshi & Saadat Saeed & Syed Waleed Mehmood Wasti, 2016. "Erratum to: The impact of various entrepreneurial interventions during the business plan competition on the entrepreneur identity aspirations of participants," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 6(1), pages 1-1, December.
    16. Jaeyoung Lim & Kuk-Kyoung Moon, 2021. "Can Political Trust Weaken the Relationship between Perceived Environmental Threats and Perceived Nuclear Threats? Evidence from South Korea," IJERPH, MDPI, vol. 18(18), pages 1-13, September.
    17. Szu‐Szu Ho & Rosie Stenhouse & Aisha Holloway, 2020. "Understanding HIV‐positive drug users’ experiences of taking highly active antiretroviral treatment: Identity–Values–Conscious engagement model," Journal of Clinical Nursing, John Wiley & Sons, vol. 29(9-10), pages 1561-1575, May.
    18. Alexandre Cabagnols & Ali Maâlej & Pierre Mauchand & Olfa Kammoun, 2022. "The determinants of entrepreneurial intention of scientist PhD students: analytical vs emotional formation of the intention," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 4(4), pages 63-82, December.
    19. Diwanji, Vaibhav S. & Cortese, Juliann, 2020. "Contrasting user generated videos versus brand generated videos in ecommerce," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    20. Carlos Bazan, 2022. "Effect of the University’s Environment and Support System on Subjective Social Norms as Precursor of the Entrepreneurial Intention of Students," SAGE Open, , vol. 12(4), pages 21582440221, October.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2022:i:1:p:714-:d:1021154. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.