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Financing Sustainability in the Arts Sector: The Case of the Art Bonus Public Crowdfunding Campaign in Italy

Author

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  • Chiara Carolina Donelli

    (Department of Economics and Management, University of Parma, 43125 Parma, Italy)

  • Isabella Mozzoni

    (Department of Humanistic Studies, Social and Cultural Affairs, University of Parma, 43125 Parma, Italy)

  • Francesco Badia

    (Department of Economics, Management and Business Law, University of Bari, 70124 Bari, Italy)

  • Simone Fanelli

    (Department of Economics and Management, University of Parma, 43125 Parma, Italy)

Abstract

This paper addresses the conditions that can facilitate the long-term effectiveness of civic crowdfunding fundraising strategies. While previous studies have provided a broad picture of the possible conditions for fostering effective fundraising strategies, most have considered the implications of fundraising only for management or only for cultural policy, neglecting an integrated approach that contemplates the needs of both. Thus, this work integrates cultural management and cultural policy perspectives by discussing a specific exploratory case study: Art Bonus, a cultural patronage tax incentive strategy introduced by the Italian government in 2014, which also includes civic crowdfunding features. To the best of our knowledge, Art Bonus is the first national civic crowdfunding platform supported by a national government. As an innovative and unique platform, its analysis is particularly relevant. This work analyzes the system’s functioning and the results obtained in its first years of operation (2014–2016) by accessing the public database relating to the donations transited through the platform. While the initiative effectively channeled more fundraising resources into the cultural sector, the results also illustrate potential points for improving such a system.

Suggested Citation

  • Chiara Carolina Donelli & Isabella Mozzoni & Francesco Badia & Simone Fanelli, 2022. "Financing Sustainability in the Arts Sector: The Case of the Art Bonus Public Crowdfunding Campaign in Italy," Sustainability, MDPI, vol. 14(3), pages 1-20, January.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:3:p:1641-:d:739075
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    References listed on IDEAS

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    1. Sounman Hong & Jungmin Ryu, 2019. "Crowdfunding Public Projects: Collaborative Governance for Achieving Citizen Co-funding of Public Goods," Papers 1902.02480, arXiv.org.
    2. Weisbrod, Burton A. & Dominguez, Nestor D., 1986. "Demand for collective goods in private nonprofit markets: Can fundraising expenditures help overcome free-rider behavior?," Journal of Public Economics, Elsevier, vol. 30(1), pages 83-96, June.
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    Cited by:

    1. Sven Siebeneicher & Ilker Yenice & Carolin Bock, 2022. "Financial-Return Crowdfunding for Energy and Sustainability in the German-Speaking Realm," Sustainability, MDPI, vol. 14(19), pages 1-23, September.
    2. Chiara Carolina Donelli & Ruth Rentschler & Simone Fanelli & Boram Lee, 2023. "Philanthropy patterns in major Australian performing arts organizations," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 27(4), pages 1367-1396, December.

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