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Towards Sustainable Business Model Innovation for the Pharmaceutical Industry

Author

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  • Li-Min Chuang

    (Department of International Business, Chang Jung Christian University, Tainan 711301, Taiwan)

  • Yu-Po Lee

    (The Ph.D. Program in Business and Operations Management, College of Management, Chang Jung Christian University, Tainan 711301, Taiwan)

  • Te-Hui Liu

    (Taiwan Biotech Co., Ltd., Taoyuan 330042, Taiwan)

Abstract

This study examines pharmaceutical companies in the context of BMI. The purpose is to develop an SBM for the pharmaceutical industry and then to validate the causal relationships of the variables in such a business model. This study used purposive sampling by issuing questionnaires to 12 companies. The research consisted of the following four studies: Study 1: construction of dimension conceptualization. The conceptualization of BMI consists of three dimensions, i.e., technological, social, and organizational. Study 2 and study 3 are about process development and the construction of a unique BM. Study 2 explores the evolution of innovations in an SBM on the basis of a balance scorecard. Study 3 develops a unique SBM by referring to a focus group comprised of senior executives. Study 4: model validation. This stage is about the synthesis of research frameworks in the literature on BMI and an empirical study on the causal relationships in the context of SBMI.

Suggested Citation

  • Li-Min Chuang & Yu-Po Lee & Te-Hui Liu, 2022. "Towards Sustainable Business Model Innovation for the Pharmaceutical Industry," Sustainability, MDPI, vol. 14(18), pages 1-23, September.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:18:p:11760-:d:918906
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    References listed on IDEAS

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    1. Li-Min Chuang & Wei-Jen Chen & Cheng-Chung Yeh, 2019. "Business Model Innovation in Pharmaceutical industry: Service Orientation Perspective," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 9(6), pages 1-7.
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    1. Konstantina Skritsovali & Sally Randles & Claire Hannibal, 2023. "Missing Attention to Power Dynamics in Collaborative Multi-Actor Business Models for Sustainability," Sustainability, MDPI, vol. 15(3), pages 1-16, January.
    2. Vyacheslav Volchik & Elena Maslyukova & Wadim Strielkowski, 2023. "Perception of Scientific and Social Values in the Sustainable Development of National Innovation Systems," Social Sciences, MDPI, vol. 12(4), pages 1-18, April.
    3. Andrzej Pacana & Karolina Czerwińska, 2023. "A Quality Control Improvement Model That Takes into Account the Sustainability Concept and KPIs," Sustainability, MDPI, vol. 15(12), pages 1-21, June.
    4. Ewa Chomać-Pierzecka, 2023. "Pharmaceutical Companies in the Light of the Idea of Sustainable Development—An Analysis of Selected Aspects of Sustainable Management," Sustainability, MDPI, vol. 15(11), pages 1-23, May.

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