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Managing Customer-Driven Business Model Innovation

Author

Listed:
  • MIKKO PYNNÖNEN

    (Lappeenranta University of Technology, P.O. Box 20, FI-53851 Lappeenranta, Finland)

  • JUKKA HALLIKAS

    (Lappeenranta University of Technology, P.O. Box 20, FI-53851 Lappeenranta, Finland)

  • PAAVO RITALA

    (Lappeenranta University of Technology, P.O. Box 20, FI-53851 Lappeenranta, Finland)

Abstract

The Information and Communications Technology (ICT) industry is now reaching saturation point in terms of growth, and constantly increasing demand for services can no longer be taken for granted. Customers have lot of options, and firms have to compete for business ever more intensely. In order to provide evidence of best practices in such environments, this paper reports a case study on customer-driven business model innovation. The resulting four-phase process framework is based on findings from a Pan-Nordic ICT service provider's recently implemented R&D project. On the theoretical level, the framework builds on the value-network and resource-based approaches, whereas in practice it may be useful to firms intending to innovate and redesign their business model in an attempt to provide superior customer value.

Suggested Citation

  • Mikko Pynnönen & Jukka Hallikas & Paavo Ritala, 2012. "Managing Customer-Driven Business Model Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 16(04), pages 1-18.
    • Handle: RePEc:wsi:ijimxx:v:16:y:2012:i:04:n:s1363919612003836
    DOI: 10.1142/S1363919612003836
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    Citations

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    Cited by:

    1. Daniela Andreini & Cristina Bettinelli & Nicolai J. Foss & Marco Mismetti, 2022. "Business model innovation: a review of the process-based literature," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 26(4), pages 1089-1121, December.
    2. Nina Tura & Lea Hannola & Mikko Pynnönen, 2017. "Agile Methods for Boosting the Commercialization Process of New Technology," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(03), pages 1-23, June.
    3. Shinhye Kim & Melanie Bowen & Xiaohan (Hannah) Wen, 2019. "The ultimate co-creation: leveraging customer input in business model innovation," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 339-356, December.
    4. Gerrit Remane & Andre Hanelt & Jan F. Tesch & Lutz M. Kolbe, 2017. "The Business Model Pattern Database — A Tool For Systematic Business Model Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(01), pages 1-61, January.
    5. María E. Aguilar-Fernández & José Ramon Otegi-Olaso, 2018. "Firm Size and the Business Model for Sustainable Innovation," Sustainability, MDPI, vol. 10(12), pages 1-27, December.
    6. Payam Hanafizadeh & Mohammad Mehrabioun & Kambiz Badie & Jahanyar Bamdad Soofi, 2018. "A Systemic Framework for Business Model Design and Development -Part A: Theorizing Perspective," Systemic Practice and Action Research, Springer, vol. 31(4), pages 437-461, August.
    7. Sam Tavassoli & Lars Bengtsson, 2018. "The Role Of Business Model Innovation For Product Innovation Performance," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(07), pages 1-28, October.
    8. Li-Min Chuang & Yu-Po Lee & Te-Hui Liu, 2022. "Towards Sustainable Business Model Innovation for the Pharmaceutical Industry," Sustainability, MDPI, vol. 14(18), pages 1-23, September.
    9. Anne-Sophie Brillinger, 2018. "Mapping Business Model Risk Factors," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(05), pages 1-29, June.
    10. Dinesh Panchal & Bala Krishnamoorthy, 2019. "Developing an Instrument for Business Model Dimensions: Exploring Linkages with Firm Competitiveness," International Journal of Global Business and Competitiveness, Springer, vol. 14(1), pages 24-41, December.
    11. Bocken, Nancy & Konietzko, Jan, 2022. "Circular business model innovation in consumer-facing corporations," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    12. Matthias Förster & Bastian Bansemir & Angela Roth, 2022. "Employee perspectives on value realization from data within data-driven business models," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 767-806, June.
    13. Li-Min Chuang & Wei-Jen Chen & Cheng-Chung Yeh, 2019. "Business Model Innovation in Pharmaceutical industry: Service Orientation Perspective," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 9(6), pages 1-7.
    14. Muhammad Anwar & Syed Zulfiqar Ali Shah & Sher Zaman Khan & Muhammad Sualeh Khattak, 2019. "Manager’S Personality And Business Model Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(07), pages 1-27, October.

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